Understanding consumer behavior / 
[contributors, Stephen Brown ... et al.]. . 
 - Boston, MA. :  Harvard Business School,  2002. 
 - v, 99 p. :  ill ;  28 cm. 
<br/><br/> Contributors from cover.  At head of title: Business fundamentals as taught at the Harvard Business School.   "HBS number: 9543"--Cover. 
<br/><br/><label>ISBN: </label>1578519543  US$25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Management.