Higgins, Denis. <br/><br/>
The art of writing advertising :  conversations with William Bernbach ... [et al.] / 
interviewed by Denis Higgins. 
 - New York ; London :  McGraw-Hill,  2003. 
 - 125 p. :  ill. ;  23 cm. 
 - A McGraw-Hill advertising classic .
<br/><br/> Originally published: Lincolnwood, Ill. : Contemporary, 1965. 
<br/><br/><label>ISBN: </label>0071410937  51.00 Dhs 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising copy.<br/>Advertising executives--Interviews.