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21.
Audience economics : media institutions and the audience marketplace / Philip M. Napoli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Columbia University Press, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.143 NA AU. Not available: University of Wollongong in Dubai: Ordered (1).

22.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; United Kingdom : South-Western/Cengage Learning, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SH IN.

23.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

24.
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 KE CA.

25.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 8th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH : South-Western/Cengage Learning, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 SH AD.

26.
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 EG HO.

27.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

28.
Guerrilla retailing : unconventional ways to make big profits from your retail business / Jay Conrad Levinson. by Series: Guerrilla Marketing Series
Material type: Text Text; Format: regular print
Publication details: Boston : Houghton Mifflin, 2004
Other title:
  • Guerilla retailing : unconventional ways to make big profits from your retail business
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

29.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York, N.Y. : Oxford University Press, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

30.
Entrepreneur magazine : successful advertising for small businesses / Conrad Berke by Series: The Entrepreneur magazine small business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Other title:
  • Successful advertising for small businesses
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE EN.

31.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

32.
Guerrilla marketing excellence : the fifty golden rules for small-business success / Jay Conrad levinson. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1993
Other title:
  • Guerilla marketing excellence : the fifty golden rules for small-business success
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

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