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421.
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MO ST.

422.
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MO WI.

423.
The personal MBA : a world-class business education in a single volume / Josh Kaufman. by
Material type: Text Text
Publication details: New York : Portfolio/Penguin, 2010
Other title:
  • Personal master of business administration
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 KA PE.

424.
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 GO HY.

425.
Business plans that work : for your small business / from the editors of Toolkit Media Group. by Series: CCH business owner's toolkit
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Riverwoods, Ill. : Wolters Kluwer/Toolkit Media Group, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 BUSI.

426.
Social media 101 : tactics and tips to develop your business online / Chris Brogan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Other title:
  • Social media one hundred one
  • Social media one hundred and one
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR SO.

427.
Emerging business online : global markets and the power of B2B internet marketing / Lara Fawzy and Lucas Dworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : FT Press, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FA EM.

428.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South-Western : Mason, OH, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI PR.

429.
Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/Penguin, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 KA EN.

430.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. by
Edition: 7th ed.
Material type: Text Text; Format: regular print
Publication details: North Ryde, N.S.W. : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

431.
The mirror test : is your business really breathing? / Jeffrey W. Hayzlett with Jim Eber. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.401 HA MI.

432.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed, Global ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KE GL.

433.
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Series: Marketing and consumer psychology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

434.
Getting results : instant manager skills for success / Bernice Walmsley. by
Material type: Text Text
Publication details: London : Hodder Education, c2009
Other title:
  • Instant manager skills for success : getting results
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 WA GE.

435.
Business to business marketing : a value-driven approach / Wim G. Biemans. by
Material type: Text Text; Format: regular print
Publication details: London : McGraw Hill, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BI BU.

436.
Conversations with marketing masters / Laura Mazur and Louella Miles. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Chichester ; Hoboken, NJ : John Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA CO.

437.
Brilliant marketing : what the best marketers know, do and say / Richard Hall. by
Material type: Text Text; Format: regular print
Publication details: Harlow : Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA BR.

438.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. by
Material type: Text Text
Publication details: London : Routledge, 2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4379606 FE MA.

439.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary C. Warnaby. by Series: SAGE advanced marketing series
Material type: Text Text; Format: regular print
Publication details: Los Angeles ; London : SAGE, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BA RE.

440.
Marketing : defined, explained, applied / Michael Levens. by
Material type: Text Text; Format: regular print
Publication details: Boston : Pearson, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE MA.

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