UOWD Library Search for 'an:123'

Marketing metrics : the manager's guide to measuring marketing performance

]]> By Bendle, Neil T..
Upper Saddle River (N.J.) : Pearson Education, 2020 .
xv, 589 p. : 24 cm..
9780136717133

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Marketing research

]]> By McDaniel, Carl.
Hoboken : Wiley, 2018 .
xvi, 596 p. : 28 cm..
9781119586494

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Essentials of marketing research

]]> By Hair, Joseph F. .
New York : McGraw-Hill Education, 2017 .
xviii, 414 p. : 26 cm..
9781260147612 | 9780078112119

]]> Place hold on Essentials of marketing research

Social media measurement and management : entrepreneurial digital analytics

]]> By Lipschultz, Jeremy Harris, .
New York, NY : Routledge, 2020 .
xxiii, 319 p : 24 cm..
9780815363927

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New methods of market research and analysis /

]]> By Erickson, G. Scott.
Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, 2019 .
xi, 198 p. : 24 cm..
9781789901054 | 1786432684

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Marketing research : an applied orientation

]]> By Malhotra, Naresh K..
Upper Saddle River, NJ : Pearson/Prentice Hall, 2019 .
xxvi, 856 p. : , Includes bibliographical references and index. 29 cm..
9780134734842

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Marketing analytics : a practical guide to improving consumer insights using data techniques

]]> By Grigsby, Mike.
London : Kogan Page, 2018 .
xiv, 217 p. : , Previous edition: 2015. Includes bibliographical references and index. 24 cm..
9780749482169

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Predictive analytics for marketers : using data mining for business advantage

]]> By Leventhal, Barry.
London : KoganPage, 2018 .
x, 251 p. : 24 cm..
9780749479930

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Social media analytics : effective tools for building, interpreting, and using metrics

]]> By Sponder, Marshall.
New York : McGraw-Hill, 2012 .
xiv, 316 p. : 23 cm..
9780071824491

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Buyology : how everything we believe about why we buy is wrong /

]]> By Lindström, Martin.
London : Random House Business, 2008 .
xi, 256 p. ; 18 cm..
9781847940131

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Collaborative research design : working with business for meaningful findings

]]> New York, NY : Springer Berlin Heidelberg, 2017 .
viii, 428 p. : 25 cm..
9789811050060

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Social media metrics : how to measure and optimize your marketing investment

]]> By Sterne, Jim,.
Hoboken, N.J. : John Wiley, 2010 .
xxxi, 240 p. : 24 cm..
9780470583784 | 0470583789

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Advanced methods for modeling markets

]]> By Leeflang, Peter.
Cham : Springer International Publishing, 2017 .
x, 733 p. : 25 cm..
9783319534671

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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques

]]> By Struhl, Steven M.,.
New York : Kogan Page Ltd, 2017 .
xiii, 254 p. : 25 cm..
9780749479558

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Essentials of marketing research : a hands-on orientation

]]> By Malhotra, Naresh K..
Boston : Pearson, 2015 .
407 p. : 29 cm..
9781292060163

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Marketing research essentials

]]> By McDaniel, Carl D..
Hoboken, N.J. : Wiley ; 2016 .
xiv, 424 p. : , Previous ed.: 2010. 26 cm..
9781119355304

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Marketing metrics : the manager's guide to measuring marketing performance

]]> By Bendle, Neil T..
Upper Saddle River (N.J.) : Pearson Education, 2016 .
xv, 439 p. : 24 cm..
9780134085968

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Data-driven marketing : the 15 metrics everyone in marketing should know

]]> By Jeffery, Mark,.
Hoboken, NJ : Wiley, 2010 .
xxi, 298 p. : 24 cm..
9780470504543 | 0470504544 (trade)

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Marketing metrics : the definitive guide to measuring marketing performance /

]]> Upper Saddle River, N.J. : FT Press, 2010 .
xv, 414 p. : , Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. 24 cm..
9780137058297 (hbk. : alk. paper) | 0137058292 (hbk. : alk. paper)

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Marketing research : in a digital information environment /

]]> By Hair, Joseph F..
Boston : McGraw-Hill Irwin, 2009 .
xxiv, 690 p. : , Subtitle on 3rd ed., 2006 varies. 27 cm..
9780073404707 (alk. paper) | 0073404705 (alk. paper)

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