UOWD Library Search for 'Provider:John Wiley and su-to:Marketing.'

Marketing insights from A to Z :

By Kotler, Philip.. Hoboken, N.J. : John Wiley & Sons, 2003 . xviii, 206 p ; , Published simultaneously in Canada. 24 cm.. 0471268674 (alk. paper)

Strategic marketing management /

By Aaker, David A.. Hoboken, NJ : John Wiley, 2005 . xii, 356 p. : , Includes index. 23 cm.. 0471484261 (pbk.)

Precision marketing : , the new rules for attracting, retaining, and leveraging profitable customers /

By Zabin, Jeff.. Hoboken, N.J. : John Wiley & Sons, 2004 . xvi, 256 p. : 24 cm.. 0471467618 (cloth)

Mobile advertising : , supercharge your brand in the exploding wireless market /

By Sharma, Chetan.. Hoboken : John Wiley & Sons, 2008 . xxvii, 404 p. : 24 cm.. 0470185988 | 9780470185988

The green marketing manifesto /

By Grant, John,. Chichester, England ; | Hoboken, NJ : John Wiley & Sons, 2007 . xvi, 304 p. : 22 cm.. 9780470723241 | 0470723246

Marketing : , core concepts and applications /

Milton, Qld. : John Wiley, 2007 . xxii, 558 p. : , Previous ed.: 2006. 26 cm.. 9780470814697 (pbk.) | 0470814691

Services marketing management : , a strategic perspective/

By Kasper, Hans.. Chichester, West Sussex, England ; | Hoboken, NJ : John Wiley & Sons, 2006 . xvii, 554 p : , Subtitle on 1999 ed.: An international perspective. 26 cm.. 0470091169 (pbk. : alk. paper) | 9780470091166

Creating market insight : , how firms create value from market understanding /

By Smith, Brian D.. Chichester, England ; | Hoboken, NJ : John Wiley & Sons, 2008 . ix, 318 p. : 24 cm.. 9780470986530 (cloth) | 0470986530 (cloth)

How to market, advertise, and promote your business or service in your own backyard /

By Egelhoff, Tom.. Hoboken, N.J. : John Wiley & Sons, 2008 . xxiii, 247 p ; , Includes index. 23 cm.. 9780470258217 (pbk.) | 0470258217 (pbk.)

Marketing research /

Hoboken, NJ : John Wiley, 2010 . xvii, 798 p. : 27 cm.. 9780470317259 (cloth : alk. paper) | 0470317256 (cloth : alk. paper)

Competitive success : , how branding adds value /

By Davis, John.. Chichester, West Sussex, U.K. ; | Hoboken, NJ : John Wiley, 2010 . xxiv, 397 p. : 24 cm.. 9780470998229 (pbk.) | 0470998229 (pbk.)

Marketing the professional services firm : , applying the principles and the science of marketing to the professions /

By Young, Laurie,. Chichester, West Sussex, England | Hoboken, NJ : John Wiley & Sons, Inc., 2005 . x, 417 p. : 23 cm.. 0470011734 (cloth : alk. paper)

Professional services marketing : , how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

By Schultz, Mike,. Hoboken, N.J. : John Wiley & Sons, 2009 . xx, 332 p. : 24 cm.. 9780470438992 (cloth : acid-free paper) | 0470438991 (cloth : acid-free paper)

Tourism management /

By Weaver, David B.. Milton, Qld. : John Wiley & Sons, 2006 . xiv, 490 p. : , Previous ed.: 2002. 25 cm.. 9780470809549 | 047080954X

Beating low cost competition : , how premium brands can respond to cut-price rivals beating the competition /

By Ryans, Adrian B.,. Chichester, England ; | Hoboken, NJ : John Wiley & Sons, 2008 . p. cm. 9780470742976 (cloth : alk. paper)

The official Alibaba.com success guide : , insider tips and strategies for sourcing products from the world's largest B2B marketplace /

By Schepp, Debra.. Hoboken, N.J. : John Wiley & Sons, 2010 . xxv, 246 p. : , Includes index. 24 cm.. 9780470496459 (cloth) | 0470496452 (cloth)

Conversations with marketing masters /

By Mazur, Laura.. Chichester ; | Hoboken, NJ : John Wiley, 2007 . 236 p. : 24 cm.. 9780470025918 (cloth : alk. paper) | 0470025913 (cloth : alk. paper)

Brands laid bare : , using market research for evidence-based brand management /

By Ford, Kevin.. Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005 . viii, 158 p. : , Includes index. 24 cm.. 0470012838

Marketing research essentials /

By McDaniel, Carl D.. Hoboken, N.J. : John Wiley, 2006 . xvi, 479 p. : , Includes SPSS student software version 13.0 for Windows. | Various multi-media instructional resources are available to supplement the text. 26 cm. +. 0471684767 (pbk.)

Mission-based marketing : , positioning your not-for-profit in an increasingly competitive world /

By Brinckerhoff, Peter C.,. Hoboken, N.J. : John Wiley & Sons, 2010 . xiii, 242 p. : 24 cm.. 9780470602188 | 047060218X

The portable MBA in marketing.

By Hiam, Alexander.. New York : John Wiley, 1992 . Book. 0471119849

Global marketing management /

By Kotabe, Masaaki.. New York : John Wiley and Sons, 1998 . xxii, 24, 711 p. 0471353906

Strategic internet marketing /

By Dann, Stephen,. Milton, Qld. : John Wiley, 2001 . xxii, 498 p. : , Includes index. Bibliography. 25 cm.. 0471343005

Marketing research /

By Aaker, David A.. Milton, Qld. : John Wiley & Sons Australia, 2005 . xviii, 686 p. : , Includes bibliographical references and index. 25 cm.. 0470805021

Strategic market management /

By Aaker, David A.. Milton, Qld. : John Wiley & Sons, 2005 . xx, 411 p. : ; , Includes bibliographical references and index. 26 cm. :. 0470805064

International marketing : , an Asia Pacific focus /

By Kotabe, Masaaki.. Milton, Qld. : John Wiley & Sons Australia, 2005 . xv, 624 p. : , Includes bibliographical references and index. 26 cm.. 9780470805589

Marketing : , core concepts & applications /

By Pride, William M.. Milton, Qld. : John Wiley, 2006 . xxiii, 519 p. : , +1 CD-ROM. Includes bibliographical references and index. 26 cm.. 9780470807187

Strategic internet marketing 2.0 /

By Dann, Susan.. Milton, Qld. : John Wiley, 2004 . xix, 460 p. : , Includesbibliographical references, glossary and index. 25 cm.. 0470804270

Marketing /

By Elliott, Greg.. Milton, Qld. : John Wiley & Sons Australia, 2010 . xxx, 544 : , Includes bibliographical references and index. 26 cm.. 9780470819654

Marketing research essentials /

By McDaniel, Carl D.. Hoboken, NJ : John Wiley & Sons, 2010 . xxi, 507 p. : , Includes bibliographical references and index. Includes SPSS student version17.0 software for Windows XP or Vista. 25 cm.. 9780470169704

Social nation : , how to harness the power of social media to attract customers, motivate employees, and grow your business /

By Libert, Barry.. Hoboken, N.J. : John Wiley, 2010 . xix, 236 p. : , Includes index. 23 cm.. 9780470599266

Luxury brand management : , a world of privilege /

By Chevalier, Michel,. Singapore ; Chichester : John Wiley, 2008 . xiv, 423 p. : , Includes bibliographical references and index. 24 cm.. 9780470823262

Retail Marketing and Branding : , A Definitive Guide to Maximizing ROI /

By Perrey, Jesko.. New York : John Wiley & Sons, 2011 . xvii, 300 p. : 22 cm.. 9780470979662

Islamic branding and marketing : , creating a global islamic business /

By Temporal, Paul.. Singapore : John Wiley, 2011 . xvii, 324 p. : 23 cm.. 9780470825396

Essential tools for operations management : , tools, models and approaches for managers and consultants /

By Burtonshaw-Gunn, Simon A.. Hoboken, N.J. : | Chichester : Wiley ; | John Wiley [distributor], 2010 . xviii, 146 p. : 21 cm.. 9780470745922 (hbk.) | 0470745924 (hbk.)

Guerrilla marketing goes green : , winning strategies to improve your profits and your planet /

By Levinson, Jay Conrad.. Hoboken, N.J. : John Wiley & Sons, 2010 . xxvii, 236 p. : 23 cm.. 9780470409510

Marketing /

By Elliott, Greg.. Milton, Qld. : John Wiley and Sons Australia, 2012 . xxviii, 572 p. : , Previous ed.: 2010. 26 cm.. 9781742467214

Brand valued : , how socially valued brands hold the key to a sustainable future and business success /

By Champniss, Guy.. Chichester : John Wiley & Sons, 2011 . xxiv, 290 p. : 24 cm.. 9781119976677

Global marketing management /

By Kotabe, Masaaki.. Hoboken, N.J. : John Wiley & Sons, 2011 . xxiii, 717 p., 12 p. of plates : , "International student version." | Instructions to access the software in pocket attached to inside of front cover. 28 cm.. 9780470505748 (pbk.) | 0470505745 (pbk.)

The profit potential :

By McNair, Carol Jean.. New Jersy : John Wiley & Sons, 2003 . xix, 246 p. : 24 cm.. 9780471131786 | 9780471131786

The brutal truth about Asian branding and how to break the vicious cycle /

By Baladi, Joseph.. Singapore : John Wiley & Sons, 2011 . viii, 280 p. : 24 cm.. 9780470826478

Event marketing : , how to successfully promote events, festivals, conventions, and expositions /

By Preston, Chris,. Hoboken, NJ : John Wiley & Sons, 2012 . xix, 300 p. : 25 cm.. 9780470891070

Social media commerce for dummies /

By Collier, Marsha.. Indianapolis, IN : John Wiley and Sons, 2013 . xviii, 309 p. : 23 cm.. 9781118297933 (pbk. : alk. paper) | 1118297938 (pbk. : alk. paper)

International marketing /

Milton, Qld. : John Wiley and Sons Australia, 2011 . xv, 672 p. : , Includes references and index. 26 cm.. 9781742166032

Social TV :

By Proulx, Mike.. Hoboken, N.J. : John Wiley & Sons, 2012 . xvi, 272 p. ; 24 cm.. 9781118167465 | 1118167465

Market your way to growth : , 8 ways to win /

By Kotler, Philip.. Hobokon, NJ : John Wiley & Sons, 2013 . xxviii, 212 p. : 24 cm.. 9781118496404 (cloth) | 111849640X (cloth)

Business models for the social mobile cloud : , transform your business using social media, mobile Internet, and cloud computing /

By Shelton, Ted,. Hoboken, N.J. : John Wiley & Sons, 2013 . xiv, 226 pages : , Includes index. 24 cm.. 9781118369944 (hbk.)

ROI of $ocial media : , how to improve the return on your social marketing investment /

By Powell, Guy R.. Singapore : John Wiley & Sons (Asia), 2011 . xviii, 289 p. : 24 cm.. 9780470827413 (hbk.) | 0470827416 (hbk.)

The new rules of marketing & PR : , how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

By Scott, David Meerman.. . xxiii, 439 p. ; , Includes index. 23 cm.. 9781118488768 (pbk.)

Advanced Google AdWords /

By Geddes, Brad.. Indianapolis, Ind. : John Wiley & Sons, 2012 . xxiv, 573 p. : , Includes index. 24 cm.. 9781118194508 (pbk.) | 1118194500 (pbk.)