UOWD Library Search for 'Provider:McGraw-Hill, and itype:CRS and su-to:Service industries'

Services marketing : , integrating customer focus across the firm /

By Zeithaml, Valarie A.. New York : McGraw-Hill Irwin, 2013 . xxvii, 642 p. : 26 cm.. 9780071086967 | 0078112052

By Fitzsimmons, James A.. New York : McGraw-Hill, 2014 . xviii, 524 p. : , Includes index. 28 cm.. 9781259010651 | 0078024072

By Bordoloi, Sanjeev . New York, NY : McGraw-Hill, 2019 . xx, 520 p. : , Includes bibliographical references and indexes. 28 cm.. 9781260092424