UOWD Library Search for 'Provider:McGraw-Hill, and se:McGraw-Hill/Irwin series in marketing'

Internet marketing : , readings and online resources /

New York : McGraw-Hill/Irwin, 2001 . xii, 350 p. : 24 cm.. 0072427930 (pbk. : acid-free paper)

Management of a sales force.

By Spiro, Rosann L.. Boston : McGraw-Hill/Irwin, 2003 . xxiii, 564 p. : , Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm.. 0072398876 (alk. paper) | 0071198989 (international ed. : alk. paper)

International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 (hardback) | 0071123121

Analysis for marketing planning /

By Lehmann, Donald R.. Boston : McGraw-Hill/Irvin, 2005 . xii, 256 p. : , Includes index. 23 cm.. 0072865962 (alk. paper)

Marketing management : , a strategic decision-making approach /

By Mullins, John W.. New York : McGraw-Hill, 2008 . xxii, 533 p. : , Previous ed. entered under title. 26 cm.. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

Advertising and promotion : , an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm.. 0072536764 (alk. paper) | 0071214380 (international : alk. paper)

Consumers /

By Arnould, Eric J.. Boston : McGraw-Hill/Irwin, 2004 . xxv, 845, [22] p. : 27 cm.. 0072537140 (alk. paper) | 0071214267 (international : alk. paper)

Marketing research : , within a changing information environment /

By Hair, Joseph F.. Boston : McGraw-Hill/Irwin, 2003 . xxiii, 720 p. : , CD-ROM has title: SPSS student version 11.0 for Windows. | "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. 27 cm. +. 0071151192 (international ed.) | 0072467576 (alk. paper) | 0072467630 (CD-ROM)

Retailing management /

By Levy, Michael,. Boston : McGraw-Hill Irwin, 2004 . xxxv, 775 p : 26 cm +. 0072497203 (alk. paper) | 007121481X (international : alk. paper)

Business marketing : , connecting strategy, relationships, and learning /

By Dwyer, F. Robert.. Boston : McGraw-Hill, 2002 . xxix, 705 p. : , Includes bibliographical references and index. 27 cm.. 0071123326

Churchill/Ford/Walkers sales force management /

By Johnston, Mark W.. Boston :. Irwin/McGraw-Hill, 2006 . xvii, 491 p. : , Includes bibliographical references and index. 26 cm.. 9780071116053

International marketing /

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2007 . xxxii, 702 p. : , Includes bibliographical references and indexes. 28 cm.. 9780071105941

Churchill/Ford/Walkers sales force management /

By Johnston, Mark W.. Boston : McGraw-Hill Irwin, 2009 . xx, 524 p. : , Includes bibliographical references (p. 493-508) and indexes. 26 cm.. 9780071288057

Business marketing : , connecting strategy, relationships, and learning /

By Dwyer, F. Robert.. Boston, Mass. : McGraw-Hill, 2006 . xxix, 683 p. : , Includes bibliographical references (p. 652-660) and index. 26 cm.. 0071244387

Basic marketing : , a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm.. 9780072947038