UOWD Library Search for 'Provider:McGraw-Hill, and se:McGraw-Hill/Irwin series in marketing and au:Cateora, Philip R.'

International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 (hardback) | 0071123121

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2007 . xxxii, 702 p. : , Includes bibliographical references and indexes. 28 cm.. 9780071105941