UOWD Library Search for 'Provider:McGraw-Hill, and su-to:Marketing'

Internet marketing : , readings and online resources /

New York : McGraw-Hill/Irwin, 2001 . xii, 350 p. : 24 cm.. 0072427930 (pbk. : acid-free paper)

Designing and managing the supply chain : , concepts, strategies, and case studies /

By Simchi-Levi, David.. Boston : McGraw-Hill/Irwin, 2003 . xxvii, 354 p. : , Cover title: Designing & managing the supply chain. 27 cm. +. 0072492562 (alk. paper) | 0071198962 (international ed. : alk. paper)

Marketing your services : , for people who hate to sell /

By Crandall, Rick.. Chicago, Ill. : McGraw-Hill, 2003 . xiii, 382 p. : , Previously published: Chicago : Contemporary Books, 1996. 26 cm.. 0071398716 (alk. paper)

International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 (hardback) | 0071123121

Internet marketing : , building advantage in the networked economy /

Boston : McGraw-Hill/Irwin MarketspaceU, 2004 . xxxi, 743 p. : 27 cm.. 0072538422 (alk. paper)

The fundamentals of business to business sales and marketing /

By Coe, John M.. New York : McGraw-Hill, 2004 . xiii, 240 p. : , Includes index. 24 cm.. 0071408797 (hardcover : alk. paper)

Analysis for marketing planning /

By Lehmann, Donald R.. Boston : McGraw-Hill/Irvin, 2005 . xii, 256 p. : , Includes index. 23 cm.. 0072865962 (alk. paper)

The breakaway brand : , how great brands stand out /

By Kelly, Francis J.,. New York : McGraw-Hill, 2005 . xiv, 289 p. : 24 cm.. 0072262370

International and global marketing : , concepts and cases /

Boston, Mass. : Irwin/McGraw Hill, 1998 . xvi, 439 p. : , Cover title: International & global marketing. 24 cm.. 0256218943 (pbk. : alk. paper)

Business marketing.

By Bingham, Frank G.. Boston : McGraw-Hill/Irwin, 2005 . xv, 475 p. : 26 cm.. 0072859113 (alk. paper) | 0071112529 (international ed. : alk. paper)

Operators are standing by : , use the power of infomercials and TV marketing to sell your products and keep customers calling /

By Planit, Michael.. New York : McGraw-Hill, 2007 . xvii, 205 p. : 23 cm.. 007147028X (pbk.) | 9780071470285 (pbk.)

Strategic marketing /

By Cravens, David W.. Boston : McGraw-Hill Irwin, 2009 . xv, 784 p. : 27 cm.. 9780073381008 (alk. paper) | 0073381004 (alk. paper)

Services marketing : , integrating customer focus across the firm /

By Zeithaml, Valarie A.. Boston : McGraw-Hill Irwin, 2009 . xxviii, 708 p. : 26 cm.. 9780073380933 (alk. paper) | 0073380938 (alk. paper)

Successful direct marketing methods : , interactive, database, and customer-based marketing for digital age /

By Stone, Bob,. New York : McGraw-Hill, 2008 . xxviii, 663 p. : , Includes index. 25 cm.. 9780071458290 (hbk.) | 0071458298 (hbk.)

Marketing management : , a strategic decision-making approach /

By Mullins, John W.. New York : McGraw-Hill, 2008 . xxii, 533 p. : , Previous ed. entered under title. 26 cm.. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

Marketing research project manual /

By Molinari, James M.. Boston, Mass. : McGraw-Hill, 2006 . ix, 67 p. : 27 cm.. 0073128880 (alk. paper)

Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2008 . xix, 555 p. : , Cover title: Consumer behavior & marketing strategy. 27 cm.. 0073529850 (alk. paper) | 9780073529851

Global marketing : , foreign entry, local marketing, & global management /

By Johansson, Johny K.. Boston : McGraw-Hill Irwin, 2009 . xix, 662 p. : 29 cm.. 9780073381015 (alk. paper) | 0073381012 (alk. paper)

Search engine marketing /

By Ramos, Andreas.. New York : McGraw-Hill, 2009 . xx, 267 p. : , Includes index. 24 cm.. 9780071597333 (pbk. : alk. paper) | 0071597336

Business marketing : , connecting strategy, relationships, and learning /

By Dwyer, F. Robert.. Boston : McGraw-Hill Irwin, 2009 . xxv, 678 p. : 27 cm.. 9780073529905 (alk. paper) | 0073529907 (alk. paper)

Marketing research :

By Hair, Joseph F.. Boston : McGraw-Hill Irwin, 2009 . xxiv, 690 p. : , Subtitle on 3rd ed., 2006 varies. 27 cm.. 9780073404707 (alk. paper) | 0073404705 (alk. paper)

The product manager's desk reference /

By Haines, Steven.. New York : McGraw-Hill, 2009 . xxxix, 704 p. : 25 cm.. 9780071591348 | 0071591346

Analysis for marketing planning /

By Lehmann, Donald R.. Boston : McGraw-Hill Irwin, 2008 . xii, 299 p. : 24 cm.. 9780073529844 (alk. paper) | 0073529842 (alk. paper)

The next evolution of marketing : , connect with your customers by marketing with meaning /

By Gilbreath, Bob.. New York : McGraw-Hill, 2010 . x, 288 p. : 24 cm.. 9780071625364 (trade : alk. paper) | 0071625364 (trade : alk. paper)

Manager's guide to marketing, advertising, and publicity /

By Callen, Barry.. New York : McGraw Hill, 2010 . xviii, 250 p. : , Includes index. 23 cm.. 9780071627962 (pbk.) | 0071627960 (pbk.)

The ultimate guide to sports marketing /

By Graham, Stedman.. New York : McGraw-Hill, 2001 . xix, 315 p. : , Rev. ed. of: The ultimate guide to sport event management and marketing. c1995. 24 cm.. 0071361243

eMarketing strategies for the complex sale /

By Albee, Ardath.. New York : McGraw-Hill, 2010 . xix, 249 p. : 24 cm.. 9780071628648 (trade) | 0071628649 (trade)

Consumer behavior & marketing strategy /

By Peter, J. Paul.. New York : McGraw-Hill Irwin, 2010 . xix, 554 p. : 27 cm.. 9780073404769 (alk. paper) | 0073404764 (alk. paper)

Everything I know about marketing I learned from Google /

By Goldman, Aaron,. New York : McGraw-Hill, 2011 . x, 341 p. : , Includes index. 24 cm.. 9780071742894 (trade) | 0071742891

CustomerCentric selling /

By Bosworth, Michael T.. New York : McGraw-Hill, 2010 . ix, 290 p. : , Includes index. 24 cm.. 9780071637084 (alk. paper) | 0071637087 (alk. paper)

Careers in marketing /

By Stair, Lila B.. New York : McGraw-Hill, 2009 . xiii, 200 p. : 24 cm.. 9780071493123 (pbk.) | 9780329850081 (Follett bdg.) | 0071493123 | 0329850083

Before the brand : , creating the unique DNA of an enduring brand identity /

By Perry, Alycia.. New York : McGraw-Hill, 2003 . xii, 228 p. : 21 cm.. 0071393099 (acid-free)

Advertising and promotion : , an integrated marketing communications perspective /

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm.. 0072536764 (alk. paper) | 0071214380 (international : alk. paper)

Marketing research : , within a changing information environment /

By Hair, Joseph F.. Boston : McGraw-Hill/Irwin, 2003 . xxiii, 720 p. : , CD-ROM has title: SPSS student version 11.0 for Windows. | "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover. 27 cm. +. 0071151192 (international ed.) | 0072467576 (alk. paper) | 0072467630 (CD-ROM)

The four pillars of profit-driven marketing : , how to maximize creativity, accountability, and ROI /

By Moeller, Leslie H.,. New York : McGraw-Hill, 2009 . vii, 232 p. : 24 cm.. 0071615059 (alk. paper) | 9780071615051 (alk. paper)

Marketing strategy :

By Walker, Orville C.. Boston : McGraw-Hill, 2006 . xx, 346 p. : , Includes bibliographical references and index. 25 cm.. 0071116745

Fundamentals of marketing.

By Stanton, William J.. Sydney : McGraw-Hill, 1992 . Book. 0074529277

Fundamentals of marketing.

By Stanton, William J.. Sydney : McGraw-Hill, 1994 . xi,771 p. , Includes bibliographical references and indexes. 0074701177

Study guide to accompany Stanton, Miller and Layton fundamentals of marketing.

By Adams, Thomas J.. New York : McGraw-Hill, 1991 . Book. 0074528599

Marketing management : , strategies and programs /

By Guiltinan, Joseph P.. New York : McGraw Hill, 1994 . xvi, 480 p. : , includes indexs. 24 cm.. 0071133224

Marketing : , a managerial introduction.

By Gandhi, J.C.. New Delhi : Tata McGraw Hill, 1997 . Book. 0074516426

Marketing management.

By Saxena, Rajan.. New Delhi : Tata McGraw Hill, 1997 . Book. 0074633627

Marketing management : , knowledge and skills.

By Peter, Paul J.. Boston : Irwin McGraw Hill, 1998 . Book. 0256226334

Leadership in action : , tough-minded strategies from the global giant /

By Maucher, Helmut.. New Delhi : Tata McGraw Hill, 1996 . xii, 160 p. 0074632566

Designing and managing the supply chain : , concepts, strategies, and cases /

By Simchi-Levi, David.. Sydney : McGraw-Hill Higher Education, 2000 . xxii,321pp : , + CD-Rom. 0070285942

Advertising and promotion : , an integrated marketing communication /

By Belch, George E.. Boston : McGraw Hill Irwin, 2001 . xx, 849 p. 0071180265

Marketing research : , a practical approach for the new millenium /

By Hair, Joseph F.. Boston : Irwin Mcgraw-Hill, 2000 . xxii, 682 p. : , + CD-Rom. 0071164766

How to prepare a promotional plan /

By Waller, David.. Sydney : McGraw-Hill, 1998 . xi, 100 p. : , Includes bibliographical references (p. 79). 24 cm.. 0074706535

The business and marketing environment /

By Palmer, Adrian,. London, McGraw-Hill, 1999 . xv, 413 p. : , Includes bibliographical references and indexes. 24 cm.. 0077094948

Basic marketing : , a managerial perspective /

By Quester, Pascale Genevieve.. Sydney : McGraw-Hill, 2001 . xvi, 743 p. : , Includes index and bibliographical references. 28 cm.. 007470835X