By Cravens, David W.. Boston : McGraw-Hill Irwin, 2009 . xv, 784 p. : 27 cm.. 9780073381008 (alk. paper) | 0073381004 (alk. paper)
]]>By Zeithaml, Valarie A.. Boston : McGraw-Hill Irwin, 2009 . xxviii, 708 p. : 26 cm.. 9780073380933 (alk. paper) | 0073380938 (alk. paper)
]]>By Dwyer, F. Robert.. Boston : McGraw-Hill Irwin, 2009 . xxv, 678 p. : 27 cm.. 9780073529905 (alk. paper) | 0073529907 (alk. paper)
]]>By Belch, George E.. Boston, Mass. : McGraw-Hill, 2006 . xxvi, 820 p. : ; , Includes bibliographical references and index. 30 cm.. 9780071105897
]]>By Dwyer, F. Robert.. Boston, Mass. : McGraw-Hill, 2009 . xxv, 678 p. : , Includes bibliographical references (p. 653-661) and index. 27 cm.. 9780071263436
]]>By Cateora, Philip R.. Boston : McGraw-Hill Irwin, 2009 . xxxi, 711 p. : , Includes bibliographical references and indexes. 29 cm.. 9780071288385
]]>By Zeithaml, Valarie A.. New York : McGraw-Hill Irwin, 2013 . xxvii, 642 p. : 26 cm.. 9780071086967 | 0078112052
]]>By Cravens, David W.. New York : McGraw-Hill, 2013 . xviii, 653 p. : , Previous ed.: 2009.Uk. Formerly CIP. 26 cm.. 9780071326230 | 0071326235 (pbk.)
]]>By Belch, George E.. New York : McGraw-Hill/Irwin, 2012 . xxxv, 769 p. : , Previous ed.: 2009. | "Global edition"-Cover. 28 cm.. 9780071314404 (pbk.) | 0071314407 (pbk.)
]]>By Cateora, Philip R.. New York : McGraw-Hill Irwin, 2013 . xxxiii, 638 p. : , Includes references and indexes. 29 cm.. 9780073529974 | 0073529974 (alk. paper)
]]>By Cateora, Philip R.. New York : McGraw-Hill Irwin, 2014 . xxxiii, 638 p. : , Includes references and indexes. 29 cm.. 9780077151690
]]>By Belch, George E.,. Singapore : McGraw-Hill Education, 2015 . xxxvi, 842 p. : , Includes index. 28 cm.. 978-9814575119
]]>By Zeithaml, Valarie A.. United States : McGraw-Hill Education, 2017 . xxviii, 514 p.: 25 cm.. 9781260083521
]]>