UOWD Library Search for 'Provider:Palgrave Macmillan, and location:MAIN and su-to:Branding Marketing'

Brand Avatar : , translating virtual world branding into real world success /

By De Mesa, Alycia.. New York : Palgrave Macmillan, 2009 . 187 p ; 24 cm.. 9780230201798

The economy of brands /

By Lindemann, Jan.. Basingstoke ; | New York : Palgrave Macmillan, 2010 . ix, 184 p. : 24 cm.. 9780230232501 (hbk.) | 0230232507 (hbk.)

The global brand : , how to create and develop lasting brand value in the world market /

By Hollis, Nigel.. Basingstoke : Palgrave Macmillan, 2008 . xvii, 254 p. : , Includes bibliography and index. 25 cm.. 9780230620568

Football brands /

By Bridgewater, Susan.. Basingstoke ; | New York : Palgrave Macmillan, 2010 . ix, 194 p. : 25 cm.. 9780230232532 (hbk.) | 0230232531 (hbk.)

Brand media strategy : , integrated communications planning in the digital era /

By Young, Antony,. New York : Palgrave Macmillan, 2010 . xii, 239 p. : 25 cm.. 9780230104747 | 0230104746 (trade)

We first : , how brands and consumers use social media to build a better world /

By Mainwaring, Simon.. New York : Palgrave Macmillan, 2011 . vi, 250 p. ; 25 cm.. 9780230110267 (trade) | 0230110266

Tribal marketing, tribal branding : , an expert guide to the brand co-creation process /

By Richardson, Brendan.. New York : Palgrave Macmillan, 2013 . xi, 184 p. ; 24 cm.. 9780230368828

Resurgence : , the four stages of market-focused reinvention /

By Carpenter, Gregory S.. . 252 pages ; 24 cm.. 9781137278616

Brandstorm : , surviving and thriving in the new consumer-led marketplace /

By Nickles, Liz. New York : Palgrave Macmillan, 2012 . xii, 243 p. ; 24 cm.. 9780230341685 | 0230341683

Brand media strategy : , integrated communications planning in the digital era /

By Young, Antony,. New York : Palgrave Macmillan, 2014 . xii, 242 p. : 25 cm.. 9781137279569

Marketing in context : , setting the scene /

By Hackley, Christopher E.. Houndsmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2013 . ix, 224 p. ; 23 cm.. 9781137297105 | 1137297107 (hardback)

Brand breakout : , how emerging market brands will go global

By Kumar, Nirmalya. Hampshire : Palgrave Macmillan, 2015 . xx, 256 p. : 24 cm.. 9781137467591

Consumer brand relationships : , meaning, measuring, managing

Hampshire : Palgrave Macmillan, 2015 . xxiv, 273 p. : 23 cm.. 9781137427106

Twitter is not a strategy : , rediscovering the art of brand marketing

By Doctoroff, Tom. New York : Palgrave Macmillan, 2014 . 260 p. : 24 cm.. 9781137279309

Competition in Higher Education branding and marketing :

Cham : Palgrave Macmillan, 2018 . xvii, 254 p. : 23 cm.. 9783319585260 | 3319585266

The mindful marketer :

By Nirell, Lisa,. New York : Palgrave Macmillan, 2014 . xv, 224 p. : 24 cm. 9781137386298 (alk. paper) | 1137386290

Marketing food brands :

By Chimhundu, Ranga. Cham, Switzerland : Palgrave Macmillan, 2018 . xvi, 293 p. : 23 cm.. 9783319758312

Vintage marketing differentiation :

By Williams, Robert L.. New York, NY : Palgrave Macmillan, 2017 . xxii, 256 p. : 22 cm.. 1137394315 | 9781137394316