UOWD Library Search for 'Provider:Palgrave Macmillan, and su-to:Marketing and holdingbranch:UOWD'

The rhetoric and reality of marketing : , an international managerial approach /

Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2003 . xix, 202 p. : 23 cm.. 0333987322

Retail therapy : , making strategic relationships work /

By Jones, Rob,. Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2003 . viii, 200 p ; 24 cm.. 1403901716 (cloth)

Foundations of marketing /

By Groucutt, Jon.. New York : Palgrave Macmillan, 2005 . xxv, 400 p. : 25 cm.. 1403903271 (pbk.)

The brand glossary /

Basingstoke [England] ; | New York : Interbrand/Palgrave Macmillan, 2007 . vi, 133 p. : 27 cm.. 1403998094 (pbk.) | 9781403998095 (pbk.)

Market-driven management : , strategic and operational marketing /

By Lambin, Jean-Jacques,. New York : Palgrave Macmillan, 2007 . p. cm. 9781403998538 (cloth) | 1403998531 (cloth) | 9781403998521 (paper) | 1403998523 (paper)

Breakthrough marketing plans : , how to stop wasting time and start driving growth /

By Calkins, Tim.. New York, NY : Palgrave Macmillan, 2008 . xi, 172 p. : 24 cm.. 023060756X | 9780230607569 | 0230607578 | 9780230607576

Contemporary strategic marketing /

Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2008 . xxiv, 462 p. : , Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003. 25 cm.. 0230507204 (alk. paper) | 9780230507203

Marketing management : , a value creation process /

By Dubois, Pierre-Louis.. Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2007 . xiv, 466 p. : 26 cm.. 0333773195 (pbk.) | 9780333773192 (pbk.)

How to brand nations, cities and destinations : , a planning book for place branding /

By Moilanen, Teemu.. Basingstoke [England] ; | New York : Palgrave Macmillan, 2009 . ix, 202 p. : 25 cm.. 9780230220928 | 0230220924

Services marketing : , text and cases /

By Baron, Steve. Basingstoke, Hampshire, UK ; | New York : Palgrave Macmillan, 2009 . xvii, 358 p. : 25 cm.. 9780230520936 (pbk.) | 0230520936 (pbk.)

Marketing strategy and management

By Baker, Michael John. Baskingstoke, Hampshire ; | New York : Palgrave Macmillan, 2007 . xxviii, 577 p. : 25 cm.. 9781403986276 (pbk.) | 1403986274 (pbk.)

Marketing metaphors and metamorphosis /

Houndmills, Basingstoke, Hampshire [England] ; | New York : Palgrave Macmillan, 2008 . xviii, 227 p. : 23 cm.. 9781403998613 (alk. paper)

Next now :

By Salzman, Marian L.. New York : Palgrave Macmillan, 2006 . ix, 307 p ; 25 cm.. 9781403975645 | 1403975647

Sensory marketing /

By Hultén, Bertil,. Basingstoke ; | New York : Palgrave Macmillan, 2009 . xiii, 183 p. : 25 cm.. 9780230576575 (cased) | 0230576575 (cased)

Marketing in the emerging markets of Islamic countries /

Basingstoke [England] ; | New York : Palgrave Macmillan, 2007 . xiii, 207 p. : 23 cm.. 9781403991737 (cloth) | 1403991731

Wonder woman : , marketing secrets for the trillion-dollar customer /

By Ellwood, Iain.. Basingstoke [England] ; | New York : Palgrave Macmillan, 2008 . xv, 240 p. : 25 cm.. 9780230201606 | 0230201601

Brand Avatar : , translating virtual world branding into real world success /

By De Mesa, Alycia.. New York : Palgrave Macmillan, 2009 . 187 p ; 24 cm.. 9780230201798

Marketing financial services /

By Farquhar, Jillian.. Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2010 . xx, 404 p. : , Previous ed.: Basingstoke: Macmillan Business, 1996. 25 cm.. 9780230201187 (pbk.) | 0230201180 (pbk.) | 9780333550038 | 033355003X

The economy of brands /

By Lindemann, Jan.. Basingstoke ; | New York : Palgrave Macmillan, 2010 . ix, 184 p. : 24 cm.. 9780230232501 (hbk.) | 0230232507 (hbk.)

The dream :

By Chahal, Gurbaksh.. New York : Palgrave Macmillan, 2008 . xvi, 240 p. : , Includes index. 23 cm.. 9780230618954 (pbk.) | 0230618952 (pbk.)

International marketing /

By Omar, Ogenyi.. Basingstoke, Hampshire : Palgrave macmillan, 2009 . xxvi, 518 p. : ; , Includes bibliographical references and index. 23 cm. :. 9781403900685

Luxury fashion branding : , trends, tactics, techniques /

By Okonkwo, Uche.. Basingstoke : Palgrave Macmillan, 2007 . xx, 332 p. : , Includes bibliographical references and index. 25 cm.. 9780230521674

Places :

By Anholt, Simon.. Basingstoke : Palgrave Macmillan, 2010 . ix, 168 p. : , Includes bibliographical references and index. 24 cm.. 9780230239777

The global brand : , how to create and develop lasting brand value in the world market /

By Hollis, Nigel.. Basingstoke : Palgrave Macmillan, 2008 . xvii, 254 p. : , Includes bibliography and index. 25 cm.. 9780230620568

Football brands /

By Bridgewater, Susan.. Basingstoke ; | New York : Palgrave Macmillan, 2010 . ix, 194 p. : 25 cm.. 9780230232532 (hbk.) | 0230232531 (hbk.)

Brand media strategy : , integrated communications planning in the digital era /

By Young, Antony,. New York : Palgrave Macmillan, 2010 . xii, 239 p. : 25 cm.. 9780230104747 | 0230104746 (trade)

Marketing to the new majority : , strategies for a diverse world /

By Burgos, David.. New York : Palgrave Macmillan, 2011 . ix, 246 p. : 25 cm.. 9780230111653 (hardback) | 0230111653 (hardback)

Marketing management : , a value-creation process /

By Jolibert, Alain.. Houndmills, Basingstoke ; | New York, NY : Palgrave Macmillan, 2012 . xx, 441 p. : , Rev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007. | Includes index. 28 cm.. 9780230240957

Luxury strategy in action /

Basingstoke : Palgrave Macmillan, 2012 . xiv, 205 p. : 24 cm.. 9780230354548

Unconscious branding : , how neuroscience can empower (and inspire) marketing /

By Van Praet, Douglas.. New York : Palgrave Macmillan, 2012 . xiii, 274 p. ; 24 cm.. 9780230341791

Breakthrough marketing plans :

By Calkins, Tim. New York : Palgrave Macmillan, 2012 . 248 p. : 24 cm.. 9780230340336

Market-driven management : , strategic and operational marketing /

By Lambin, Jean-Jacques,. Houndmills, Basingstoke ; | New York, NY : Palgrave Macmillan, 2012 . xxv, 590 p. : 25 cm.. 9780230276024

We first : , how brands and consumers use social media to build a better world /

By Mainwaring, Simon.. New York : Palgrave Macmillan, 2011 . vi, 250 p. ; 25 cm.. 9780230110267 (trade) | 0230110266

Tribal marketing, tribal branding : , an expert guide to the brand co-creation process /

By Richardson, Brendan.. New York : Palgrave Macmillan, 2013 . xi, 184 p. ; 24 cm.. 9780230368828

Social media and strategic communications /

Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013 . xxv, 238 p. ; 23 cm.. 9781137287045 (hardback)

Mobile influence : , the new power of the consumer /

By Martin, Chuck,. New York, NY : Palgrave Macmillan, 2013 . x, 246 p. : 25 cm.. 9781137278500 (hbk. : alk. paper)

Principles of marketing : , a value-based approach /

. xxvii, 400 p. : 25 cm.. 9780230392700 (pbk.)

Resurgence : , the four stages of market-focused reinvention /

By Carpenter, Gregory S.. . 252 pages ; 24 cm.. 9781137278616

Brandstorm : , surviving and thriving in the new consumer-led marketplace /

By Nickles, Liz. New York : Palgrave Macmillan, 2012 . xii, 243 p. ; 24 cm.. 9780230341685 | 0230341683

Brand media strategy : , integrated communications planning in the digital era /

By Young, Antony,. New York : Palgrave Macmillan, 2014 . xii, 242 p. : 25 cm.. 9781137279569

Fusion economics :

By Brahm, Laurence J.. New York : Palgrave Macmillan, 2014 . xvi, 255 p. ; 24 cm.. 9781137444172

Marketing in context : , setting the scene /

By Hackley, Christopher E.. Houndsmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2013 . ix, 224 p. ; 23 cm.. 9781137297105 | 1137297107 (hardback)

Retail banking :

By Omarini, Anna,. Hampshire : | New York, NY : Palgrave Macmillan, 2015 . xxvi, 297 p. : 23 cm.. 9781137392541

Brand breakout : , how emerging market brands will go global

By Kumar, Nirmalya. Hampshire : Palgrave Macmillan, 2015 . xx, 256 p. : 24 cm.. 9781137467591

Why people (don't) buy : , the go and stop signals

By Chakravarti, Amitav. Hampshire : | New York, NY : Palgrave Macmillan, 2015 . xv, 223 p. : 23 cm.. 9781137466679

Internet marketing and big data exploration

By Chaston, Ian. Hampshire : | New York, NY : Palgrave Macmillan, 2015 . x, 286 p. : 23 cm.. 9781137488947

Market mediations : , semiotic investigations on consumers, objects and brands /

By Heilbrunn, Benoît. Hampshire ; New York : | New York, NY : Palgrave Macmillan, 2015 . xiii, 250 p. : 23 cm.. 9781137509963

Consumer brand relationships : , meaning, measuring, managing

Hampshire : Palgrave Macmillan, 2015 . xxiv, 273 p. : 23 cm.. 9781137427106

Coping with retail giants : , gaining an edge over discounters

By Samli, A. Coskun. New York City, NY : Palgrave Macmillan, 2015 . xviii, 209 p. : 23 cm.. 9781137476333

Digital relevance : , developing marketing content and strategies that drive results

By Albee, Ardath. New York : Palgrave Macmillan, 2015 . ix, 231 p. ; 25 cm.. 9781137452801 | 1137452803