By Keller, Kevin Lane,. New York : Pearson Education, 2013 . 590 p. : , Global edition. 25 cm.. 9780273779414
]]>By Kotler, Philip,. Upper Saddle River, NJ. : Pearson Prentice Hall, 2016 . 714 p. ;118 various pages : , Includes bibliographical references and index. 28 cm.. 9781292092621
]]>