By Keegan, Warren J.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 . xx, 636 p. : 28 cm.. 0131469193
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]]>By Keegan, Warren J.. . xxii, 457p. : 26 cm.. 9780136157397 | 0136157394 (alk. paper)
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]]>By Keegan, Warren J.. Harlow, Essex : Pearson Education Limited, 2017 . 624 p . : , Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. 28 cm.. 978-1292150765
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