UOWD Library Search for 'Provider:Routledge, and su-to:Marketing'

E-retailing /

By Dennis, Charles. London ; | New York : Routledge, 2004 . xvii, 295 p. : 25 cm.. 0415311411 (hardback) | 041531142X (pbk.) | 9780415311410 | 9780415311427

Brands : , the logos of the global economy /

By Lury, Celia.. London ; | New York : Routledge, 2004 . 198 p ; 25 cm.. 0415251826 (hardback) | 0415251834 (softcover)

International marketing : , analysis and strategy /

By Onkvisit, Sak.. New York : Routledge, 2004 . xxiii, 594 p. : 25 cm.. 0415311322 (hardback) | 0415311330 (pbk.)

International marketing : , strategy and theory /

By Onkvisit, Sak.. London ; | New York : Routledge, 2009 . xxvi, 710 p. : 26 cm.. 0415772613 (hardback) | 9780415772617 (hardback) | 0415772621 (pbk.) | 9780415772624 (pbk.) | 0203930061 (ebk.) | 9780203930069 (ebk.)

Cross-cultural marketing : , theory, practice and relevance /

By Burton, Dawn,. Milton Park, Abingdon, Oxon ; | New York, NY : Routledge, 2009 . 319 p ; 24 cm.. 9780415448925 (hbk.) | 0415448921 (hbk.) | 9780415448932 (pbk.) | 041544893X (pbk.)

Brand meaning /

By Batey, Mark.. New York : Routledge, 2008 . xix, 257 p., [2] p. of plates : 24 cm.. 9780805864557 (alk. paper) | 0805864555 (alk. paper) | 9780805864540 (hbk.) | 0805864547 (hbk.)

Marketing the e-business /

Strategic marketing : , an introduction /

By Proctor, Tony.. London ; | New York : Routledge, 2008 . xii, 335 p. : 26 cm.. 9780415458160 (hardback) | 0415458161 (hardback) | 9780415458177 (pbk.) | 041545817X (pbk.)

Marketing : , the basics /

By Moore, Karl,. London ; | New York : Routledge, 2010 . 240 p. : 21 cm.. 9780415778992 (hbk.) | 0415778999 (hbk.) | 9780415779005 (pbk.) | 0415779006 (pbk.) | 9780203870341 (ebk.) | 0203870344 (ebk.)

Advances in tourism destination marketing :

New York : Routledge, 2010 . xxii, 257 p. : 25 cm.. 9780415492386 | 9780203874127

Brands and brand management : , contemporary research perspectives /

New York : Routledge, 2010 . xxviii, 311 p., [4] p. of plates : 24 cm.. 9781841697598 (hardcover : alk. paper) | 1841697591 (hardcover : alk. paper)

Strategic marketing : , an introduction /

By Proctor, Tony.. London ; | New York : Routledge, 2000 . xvii, 318 p. : 26 cm.. 0415208106 (hbk.) | 0415208114 (pbk.)

Integrated marketing communications : , a primer /

By Kitchen, Philip J.. London ; | New York : Routledge, 2004 . xiii, 193 p. : 24 cm.. 0415314208 (hardback) | 0415314216 (pbk.)

Marketing the sports organisation :

By Ferrand, Alain,. London : Routledge, 2009 . xx, 297 p. : , Includes bibliographical references and index. 24 cm.. 2110415453303

Qualitative research methods in public relations and marketing communications /

The media handbook : , a complete guide to advertising media selection, planning, research, and buying /

By Katz, Helen E.. New York : Routledge, 2010 . xii, 212 p. : 24 cm.. 9780415873543

Essentials of marketing management /

By Lancaster, Geoffrey,. London ; | New York : Routledge, 2011 . xxv, 524 p. : 25 cm.. 9780415553476 | 9780415553476 (pbk.) | 9780203847206 (ebook)

Brand Hollywood :

By Grainge, Paul,. London ; | New York : Routledge, 2008 . xii, 212 p. : 24 cm.. 9780415354042 (hardback : alk. paper) | 0415354048 (hardback : alk. paper) | 9780415354059 (pbk. : alk. paper) | 0415354056 (pbk. : alk. paper)

Relationship marketing : , creating shareholder value

By Christopher, Martin. London : Routledge, Taylor & Francis Group, 2002 . xvi, 242 p. : , Previous ed.: 1991. 25 cm.. 9781138136946 | 9780750648394

Consumer behavior knowledge for effective sports and event marketing /

New York : Routledge, 2011 . xxxiv, 314 p. ; 23 cm.. 9780415873574 | 9780415873581 (pbk.) | 0415873584 | 0415873576

Emarketing excellence : , planning and optimizing your digital marketing /

By Chaffey, Dave,. London ; | New York : Routledge, 2013 . xxi, 613 p. : 26 cm.. 9780415533379 | 9780415533379 (pbk.) | 9780203082812 (ebook)

Marketing and managing tourism destinations

By Morrison, Alastair M.. London : Routledge, 2013 . xxxiii, 596 p. : 25 cm.. 9780415672504

Brand journalism /

By Bull, Andy,. . ix, 277 p. ; 24 cm. 9780415638104 | 9780415638104 (pbk.) :

The social media industries

New York : Routledge, 2013 . xx, 250 p. : 24 cm.. 9780415523189 (hbk) | 9780415523196 (pbk) | 9780203121054 (ebk)

Marketing management and strategy : , an African casebook /

. xviii, 257 p. : , Formerly CIP. 24 cm.. 9780415783330 (hbk.) | 9780415783347 (pbk.)

CRM : , the foundation of contemporary marketing strategy /

By Baran, Roger J.. New York, NY : Routledge, 2013 . ix, 393 p. : 26 cm.. 9780415896566 | 9780415896573 (pbk.) | 9780203107577 (ebook)

Contemporary selling : , building relationships, creating value /

By Johnston, Mark W.. New York : Routledge, 2013 . xviii, 411 p. : , Rev. ed. of: Relationship selling. 3rd ed. c2010. 28 cm.. 9780415523509 (pbk) | 9780203120965 (ebk)

Social marketing : , from tunes to symphonies /

By Hastings, Gerard. . xxiv, 526 pages ; 26 cm.. 9780415683739 | 0415683734

Segmentation, revenue management and pricing analytics /

By Bodea, Tudor.. New York, NY : Routledge, 2014 . x, 255 p. : 25 cm.. 978-0415898331 | 9780415898331 (paperback)

The media handbook : , a complete guide to advertising media selection, planning, research, and buying /

By Katz, Helen.. New York : Routledge, 2014 . xii, 232 p. : 23 cm.. 9780415856713

Promoting and marketing events :

By Jackson, Nigel. New York : Routledge, 2013 . xx, 254 p. : 25 cm.. 9780415667333

The economics of tourism /

By Stabler, Mike J.. London : Routledge, 2010 . xxviii, 506 p. : , Previous edition has main entry under M. Thea Sinclair. 24 cm.. 9780415459396

Digital marketing : , a practical approach /

By Charlesworth, Alan,. Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014 . xxiii, 342 p. : , Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann. 25 cm.. 9780415834834

Customer value creation behavior

By Yi, Yu-jae,. . ix, 164 p. : 24 cm.. 9781138021020

Market management and project business development

By Smyth, Hedley. London : | New York, NY : Routledge, 2015 . xxii, 314 p. : 24 cm.. 9780415705080 | 9780415705097 (paperback)

Positioning theory and strategic communications : , a new approach to public relations research and practice /

By James, Melanie. Oxon : Routledge, Taylor & Francis Group, 2014 . xiv, 228 p. : 24 cm.. 9780415532631

Ethics in marketing :

By Murphy, Patrick E.. London : Routledge, 2012 . xiii, 171 p. : 25 cm.. 9780415783521

Political marketing :

By Lees-Marshment, Jennifer. London : Routledge, 2014 . xvii, 273 p. : 25 cm.. 9780415632072

Events marketing management :

By Reic, Ivna. London : Routledge, 2017 . x,292 p. ; 24 cm.. 9780415533584

Customer relationship management : , concepts and technologies

By Buttle, Francis. London ; | New York, : Routledge, Taylor & Francis, 2015 . xxv, 400 p. : 26 cm.. 978-1138789838 | 9781138789838 (paperback)

The psychology of consumer profiling in a digital age

By Gunter, Barrie. New York : Routledge, 2016 . 257 p. ; 24 cm.. 9781138957961

The marketing book

Abingdon, Oxon ; | New York, NY : Routledge, 2016 . xxi, 654 p. : 25 cm.. 9780415703772

Social media campaigns : , strategies for public relations and marketing

By Kim, Carolyn Mae. New York : Routledge, 2016 . viii, 181 p. : , Includes index. 23 cm.. 9781138948600

Customer lifetime value : , reshaping the way we manage to maximize profits

New York : Routledge, Taylor & Francis Ltd, 2006 . 144 p. : 23 cm.. 9781138139435

Marketing finance : , turning marketing strategies into shareholder value

By Ward, Keith. London : Routledge, 2016 . xii, 349 p. : 24 cm.. 9781138140707

Marketing graffiti : , the view from the street

By Saren, Michael. London : Routledge, 2016 . 292 p. : 26 cm.. 9781138139763

The marketing / accounting interface

London : Routledge, 2016 . x, 218 p. : 25 cm.. 9781138192881

Branding masculinity :

By Hirschman, Elizabeth C.. New York : Routledge, Taylor & Francis Group, 2016 . xi, 96 p. : 24 cm.. 9781138933392