By Schindler, Robert,. Thousand Oaks, Calif. : Sage Publications, Inc, 2012 . xvii, 391 p. : , Machine generated contents note: Chapter 1. Introduction: Pricing as an Element of the Marketing MixPart I Setting of Initial PricesChapter 2. The Starting Point in Setting an Initial PriceChapter 3. Assessing Value to the CustomerChapter 4. Basic Pricing Strategies and the Use of Breakeven AnalysisPart II Modification of Existing PricesChapter 5. Development and Use of the Generalized Breakeven FormulaChapter 6. Predicting Price-Change Response: Economic and Competitive FactorsChapter 7. Predicting Price-Change Response: Cognitive FactorsChapter 8. Predicting Price-Change Response: Emotional FactorsChapter 9. Empirical Measurement of Price-Change ResponsePart III Developing a Price StructureChapter 10. The Logic of Price SegmentationChapter 11. Time as a Price-Segmentation FenceChapter 12. Place of Purchase as a Price-Segmentation FenceChapter 13. Pricing of Interrelated ProductsPart IV Broader Considerations in PricingChapter 14. Interactive Pricing: Auctions and NegotiationChapter 15. Law, Ethics, and Social Responsibility in PricingChapter 16. The Role of Price in Marketing Strategy. 24 cm.. 9781412964746 (hardback) | 1412964741 (hardback)
]]>By White, John K.. Thousand Oaks, Calif. : Sage Publications, Inc., 2013 . xix, 371 p. : 23 cm.. 9781412999595 (pbk.)
]]>By Hisrich, Robert D.. Thousand Oaks, Calif. : SAGE Publications, Inc., 2014 . xv, 207 p. : 23 cm.. 9781452241357
]]>By McNabb, David E.. Thousand Oaks, Calif. : SAGE Publications, Inc., 2014 . xv, 255 p. : 23 cm.. 9781452257426 (alk. paper)
]]>By Miles, Matthew B.. Thousand Oaks, Califorinia : SAGE Publications, Inc., 2014 . xxiii, 381 p. : 30 cm.. 9781452257877 (pbk. : alk. paper)
]]>By James, E. Alana. Los Angeles : SAGE Publications, Inc., 2014 . xxviii, 264 p. : 24 cm.. 9781452274157
]]>By DeFrancisco, Victoria L.. Thousand Oaks, Calif. : SAGE Publications, Inc., 2014 . xx, 311 p. : , Revision of the author's Communicating gender diversity : a critical approach, published in 2007. 26 cm.. 9781452220093
]]>By Johansson, Johny K.. Thousand Oaks, CA : SAGE Publications, Inc., 2015 . xi, 259 pages ; , Formerly CIP. 24 cm.. 9781452242873
]]>By Tropman, John E.. . xxv, 205 p. : 23 cm.. 9781483340210 | 9781483340234 (xml : alk. paper) | 9781483340227 (web pdf : alk. paper)
]]>By Patton, Michael Quinn. Thousand Oaks, Calif. : SAGE Publications, Inc., 2015 . xxi, 806 pages : , Revised edition of the author's Qualitative evaluation methods. 29 cm.. 9781412972123
]]>By House, Robert J.. Los Angeles : SAGE Publications, Inc., 2014 . xxxi, 431 p. : 26 cm.. 9781412995948
]]>By Dainton, Marianne. Los Angeles : SAGE Publications, Inc, 2015 . xv, 261 p. : 24 cm.. 9781452276540
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]]>By Grotenhuis, Manfred te,. Thousand Oaks : SAGE Publications, Inc. 2016 . xiii, 103 p. ; 24 cm.. 9781483369419
]]>By LaFasto, Frank. Los Angeles : Sage Publications, Inc, 2012 . xii, 192 p., 32 p. of plates : 23 cm.. 9781412999229
]]>By Preskill, Hallie. Los Angeles : SAGE Publications, Inc., 2016 . xxix, 418 p. : , Revised edition of the authors' Building evaluation capacity, 2005. 24 cm.. 9781483334325
]]>By Chambliss, William J.. Thousand Oaks : SAGE Publications, Inc., 2015 . xxx, 487 pages : , Includes index. 27 cm.. 9781483365206
]]>Los Angeles : SAGE Publications, Inc., 2016 . xliv, 429 p. : 26 cm.. 9781483344249
]]>By Mytton, Graham. Thousand Oaks, Calif. : SAGE Publications, Inc., 2016 . xvi, 281 p. : , Revision of author's Handbook on radio and television audience research. 24 cm.. 9789351506430
]]>By Goodson, Patricia,. Thousand Oaks, Calif. : SAGE Publications, Inc., 2017 . xxv, 266 p. : , A practical workbook of 50 exercises, helping you build your writing skills and master the specifics of academic writing. 23 cm.. 9781483376257
]]>By Clampitt, Phillip G.. Thousand Oaks : SAGE Publications, Inc., 2017 . xxiii, 359 p. ; , Revised edition of the author's Communicating for managerial effectiveness, 2013. 24 cm.. 9781483358512
]]>By Creswell, John W.. Los Angeles : Sage Publications Inc., 2017 . xxvii, 492 p. : 24 cm.. 9781483344379 | 9781412927925
]]>By Berger, Arthur Asa, . Thousand Oaks, California : SAGE Publications, Inc., 2019 . xix, 346 p. : , Includes bibliographical references and indexes 24 cm. 9781506366210
]]>By Luttrell, Regina,. Thousand Oaks, California : SAGE Publications, Inc., 2019 . xxvii, 276 p. : 25 cm.. 9781506332512
]]>By Canavor, Natalie,. Los Angeles : SAGE PUBLICATIONS INC, 2019 . xxv, 340 p. : 23 cm.. 9781544327860 | 9781483358666
]]>By Sassen, Saskia. Los Angeles : SAGE Publications, Inc., 2019 . xxv, 411 p. : , Revised edition of the author's Cities in a world economy, c2012. 22 cm.. 9781506362618
]]>By McBride, Dawn M.. Los Angeles : SAGE Publications, Inc., 2018 . ix, 113 p. : 28 cm.. 1506325173 | 9781506325170
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]]>By Freberg, Karen June. Thousand Oaks, California : SAGE Publications, Inc., 2019 . xx, 313 p. : 25 cm.. 9781506387109
]]>By Filak, Vincent F.. Thousand Oaks, California : CQ Press, a division of Sage Publications, Inc., 2019 . xxiii, 268 p. : 24 cm.. 9781506381466
]]>By Chayko, Mary,. Thousand Oaks, California : SAGE Publications, Inc., 2018 . x, 270 p. ; , Revised edition of the author's Superconnected, [2017] 23 cm.. 9781506394855
]]>By Emeritus, JoAnn Chirico. Thousand Oaks, California : SAGE Publications, Inc., 2019 . xxv, 616 p. : 26 cm.. 9781506347783
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]]>By Chaudhuri, Santanu Sinha. Thousand Oaks, California : SAGE Publications Inc, 2018 . xxi, 426 p , {various pagings} : 25 cm.. 9789352808014
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