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1.
Crisis communications : a casebook approach Kathleen Fearn-Banks by Series: Routledge communication series
Edition: 5th ed.
Publication details: New York, NY: Routledge, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FE CR.

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2.
Hegarty on advertising : turning intelligence into magic John Hegarty by
Edition: Revied & Expanded
Publication details: London : Thames & Hudson Ltd, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1092 HE HE.

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3.
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley, Donald W. Jugenheimer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

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4.
The fundamentals of fashion management / Susan Dillon by
Edition: 2nd ed.
Publication details: London ; New York : Bloomsbury Visual Arts, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47687 DI FU.

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5.
Introduction to marketing management : MARK804 by Series: Always learning
Edition: Custom ed.
Material type: Text Text
Publication details: Melbourne VIC : Pearson Australia, c2016
Other title:
  • MARK804
  • Introduction to marketing management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 IN TR.

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6.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

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7.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

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8.
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business Jay Conrad Levinson with Jeannie Levinson and Amy Levinson by
Edition: 4th ed., completely updated and expanded ed.
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c2007
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LE GU.

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9.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

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10.
Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman by Series: Routledge interpretive marketing research ; 23
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 155.332 HI BR.

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11.
Successful management in the digital age John Harte by
Material type: Text Text
Publication details: New Brunswick : Transaction Publishers, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 HA SU, ...

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12.
Planning and managing public relations campaigns : a strategic approach Anne Gregory by Series: PR in practice
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR PL.

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13.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.

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14.
Agency : starting a creative firm in the age of digital marketing Rick Webb by Series: Advertising age
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York City : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.10681 WE AG.

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15.
Crisis communications : a casebook approach Kathleen Fearn-Banks by Series: Routledge communication series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FE CR.

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16.
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST. Not available: University of Wollongong in Dubai: Checked out (2).

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17.
Strategic thinking for advertising creatives / Alice Kavounas Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 TA ST.

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18.
Creative advertising : an introduction Miriam Sorrentino by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Laurence King Publishing, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SO CR.

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19.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

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20.
Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU BR.

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