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Packaging as an effective marketing tool / Bill Stewart.
by Stewart, Bill, 1926-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 1996Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.564 ST PA.
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The leader's guide to lateral thinking skills : powerful problem-solving techniques to ignite your team's potential / Paul Sloane.
by Sloane, Paul, 1950-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Other title: Lateral thinking skills.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4 SL LE.
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Creative business presentations : inventive ideas for making an instant impact / Eleri Sampson.
by Sampson, Eleri, 1944-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.452 SA CR.
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BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
by Lindström, Martin, 1970- | Seybold, Patricia B | Millward Brown | Squib | Advertising Federation of Australia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Other title: BRAND child.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834083 LI BR.
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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HA MA.
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Market intelligence : how and why organizations use market research / Martin Callingham.
by Callingham, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 CA MA.
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Risky business : corruption, fraud, terrorism and other threats to global business / Stuart Poole-Robb and Alan Bailey.
by Poole-Robb, Stuart | Bailey, Alan. Edition: Rev. ed.Material type: Book Publisher: London ; Sterling, VA. : Kogan Page, 2003Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.049 PO RI.
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A handbook of management and leadership : a guide to managing for results / Michael Armstrong, Tina Stephens.
by Armstrong, Michael, 1928- | Stephens, Tina. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London and Sterling, VA : Kogan Page, 2005Other title: Management and leadership.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4 AR HA.
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Strategic business planning : a dynamic system for improving performance & competitive advantage / Clive Reading.
by Reading, Clive. Edition: 2nd ed., pbk.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4012 RE ST.
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Human resource development : learning & training for individuals & organizations / edited by John P. Wilson.
by Wilson, John P., (John Peter), 1955 Aug. 11-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page Limited, 2005Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.3124 HU MA.
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR MA.
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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
by Cheverton, Peter. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 CH KE.
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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
by Birn, Robin. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 BI EF.
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 SM MA.
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Strategic human resource management : a guide to action / Michael Armstrong.
by Armstrong, Michael, 1928-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2006Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.301 AR ST.
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Strategic international human resource management : choices and consequences in multinational people management / Stephen J. Perkins & Susan M. Shortland.
by Perkins, Stephen J | Shortland, Susan M | Perkins, Stephen J. Globalization. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.322 PE ST.
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How people tick : a guide to difficult people and how to handle them / Mike Leibling.
by Leibling, Mike. Material type: Book Publisher: London ; Sterling, VA : Kogan Page, 2005Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Tough Topics 158.2 LE HO.
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 BR PH.
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How to motivate people / Patrick Forsyth.
by Forsyth, Patrick. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.314 FO HO.
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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
by Stone, Merlin, 1948- | Bond, Alison | Foss, Bryan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va : Kogan Page, c2004. Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.834 CO NS.
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