By Kapferer, Jean Noel. London ; | Philadelphia, PA : Kogan Page, 2012 . xi, 395 p. : , Formerly CIP. Uk 24 cm.. 9780749464912
]]>By Marcos, Javier. New York : Kogan Page Ltd, 2018 . xvii, 328 p. : , Includes index. 25 cm.. 9780749482756
]]>By Kingsnorth, Simon. London : Kogan Page Ltd., 2019 . xvii, 364 p. : , Revised edition of the author's Digital marketing strategy, [2016] 25 cm.. 9780749484224 | 9780749498085
]]>By Pillot de Chenecey, Sean. London, United Kingdom : Kogan Page, 2019 . xii, 284 p. ; 22 cm.. 9780749482817
]]>By Taylor, Heidi. London : Kogan Page. 2018 . xi, 200 p. : , Includes index. 24 cm.. 9780749481063
]]>By Rowles, Daniel. London : Kogan Page, 2018 . xiv, 213 p. : 24 cm.. 9780749481698
]]>By Ryan, Damian. London: Kogan Page, 2017 . xxxv, 424 p. : , Revised edition of the author's Understanding digital marketing, 24 cm.. 9780749478438
]]>By Kingsnorth, Simon. Philadelphia, PA : Kogan Page, 2016 . xiii, 324 p. : 25 cm.. 9780749474706
]]>By Lovell, Dale. London : Kogan Page, 2017 . xiv, 227 p. : 24 cm.. 9780749481162
]]>By Burgess, Bev. New York : Kogan Page, 2017 . xx, 265 p. : 24 cm.. 9780749479893
]]>London : Kogan Page, 2017 . xiv, 209 p. : 24 cm.. 9780749478902
]]>By Correia, Teo. London : Kogan Page ; 2017 . 190 p. : 22 cm.. 9780749478377
]]>By Rowles, Daniel. New York : Kogan Page, 2017 . xiii, 256 p. : 24 cm.. 9780749479794
]]>By Grigsby, Mike. London : Kogan Page, 2018 . xiv, 217 p. : , Previous edition: 2015. Includes bibliographical references and index. 24 cm.. 9780749482169
]]>By Lury, Giles. London : Kogan page, 2017 . 178 p. ; 24 cm.. 9780749481124
]]>By Lieb, Rebecca. London, UK : Kogan Page, 2017 . xvi, 223 p. ; 24 cm.. 9780749479756
]]>By Struhl, Steven M.,. New York : Kogan Page Ltd, 2017 . xiii, 254 p. : 25 cm.. 9780749479558
]]>By Hague, Paul N.. London : Kogan Page, 2016 . xviii, 382 p. : 24 cm.. 9780749475857
]]>By Gregory, Anne,. London : | Philadelphia : Kogan Page, 2015 . vii, 214 p. : 24 cm.. 9780749468736
]]>By Rogers, Danny. London : Kogan Page, 2015 . xii, 218 p. : 24 cm.. 9780749475093
]]>By Struhl, Steven. London ; | Philadelphia : Kogan Page, 2015 . xiii, 257 p. : , Includes index. 23 cm.. 9780749474010
]]>By Gabay, Jonathan. London ; | Philadelphia : Kogan Page, 2015 . 430 p. ; 24 cm.. 9780749471736
]]>By Grigsby, Mike. London : Kogan Page, 2015 . xv, 232 p. : , "Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand. Assuming no prior knowledge, this book outlines everything practitioners need to 'do' marketing science and demonstrate value to their organization. It introduces concepts relating to statistics, marketing strategy and consumer behaviour and then works through a series of marketing problems in a straightforward, jargon-free way. It demonstrates solutions for various data modelling scenarios and includes full workings and critical analyses to reinforce the key concepts. By starting with the marketing problem and then sharing a series of data modelling options on how to solve it, Marketing Analytics both makes marketing science accessible for beginners and aids the more seasoned practitioner in getting to grips with the trickier technical aspects of data analytics to refine their marketing skills and toolkit and compete more effectively in the marketplace. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and commission external research"-- 24 cm.. 9780749474171
]]>By Ryan, Damian. London : Kogan Page, 2015 . xix, 277 p. : 24 cm.. 9780749473563
]]>By Strong, Colin. London : Kogan Page, 2015 . xi, 212 p. : 24 cm.. 9780749472115
]]>By Richardson, Neil,. London ; | Philadelphia : Kogan Page, 2015 . x, 246 p. : 24 cm.. 9780749472092
]]>By Keohane, Kevin.. London : Kogan Page, 2014 . xvii, 220 p. : 23 cm.. 9780749469252
]]>By Pearson, David,. . xx, 316 p. : 24 cm.. 9780749471064 (pbk.) | 0749471069 (pbk.) | 9780749471071 (pbk.) | 0749471077 (pbk.)
]]>By Hood, David James. London : Kogan Page Ltd., 2013 . xvii, 214 p. : , Includes index. 24 cm.. 9780749468507 | 9780749468514
]]>By Fisher, John G.. London : Kogan Page Ltd., 2014 . vii, 219 p. : , Includes bibliographical reference and index. 24 cm.. 9780749470135 | 0749470135 (pbk.)
]]>By Pannett, Alan.. London : Kogan Page Ltd, 2013 . vi, 263 p. : , Includes index. 24 cm.. 9780749468729
]]>By Bax, Steve.. London : Kogan Page, 2013 . 148 p. : , Includes bibliographical reference and index. 18 cm.. 9780749470630
]]>By Bergh, Joeri van den,. London ; | Philadelphia : Kogan Page, 2013 . xx, 267 p. : 24 cm.. 9780749468040 | 9780749468057 (E-ISBN)
]]>By Georges, Patrick M.. . ix, 270 p. : 24 cm.. 9780749469276
]]>By Ryan, Damian.. London : Kogan Page, 2014 . xii, 253p. ; 24 cm.. 9780749469689 (pbk.)
]]>By Rowles, Daniel.. London ; | Philadelphia : Kogan Page, 2014 . xii, 266 p. : 24 cm.. 9780749469382 (paperback)
]]>By Gains, Neil.. London ; | Phildelphia : Kogan Page Ltd., 2014 . ix, 218 p. : 24 cm.. 9780749470012
]]>By Young, Laurie,. London : Kogan Page, 2013 . xiv, 330 p. : 24 cm.. 9780749465117 (pbk.)
]]>By Kolah, Ardi.. London ; | a Philadelphia, PA : Kogan Page, 2013 . x, 336 p. : , Formerly CIP. 24 cm.. 9780749464523 (pbk.) | 0749464526 (pbk.)
]]>By McDonald, Malcolm.. London : Kogan Page Limited, 2013 . xiii, 322 p. : , Formerly CIP. | Includes index. 24 cm.. 9780749466763 (pbk.)
]]>London, U.K. : Kogan Page, 2013 . xii, 241 p. : 24 cm.. 9780749468859 (pbk.) | 0749468858 (pbk.)
]]>By Kolah, Ardi.. London : Kogan Page, 2012 . xiii, 362 p. : 24 cm.. 9780749464509 (pbk.) | 9780749464516 ()
]]>By Ryan, Damian.. London ; | Philadelphia, PA : Kogan Page, 2012 . xv, 283 p. : , Includes index. 24 cm.. 9780749464271 (pbk.) | 9780749464288 | 0749464275 | 0749464283
]]>By Hammond, James,. London ; | Philadelphia : Kogan Page, 2011 . vii, 276 p : , Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008. 22 cm.. 9780749462963 (pbk.) | 0749462965 (pbk.)
]]>By Smith, Paul Russell,. Philadelphia, PA : Kogan Page, 2011 . xviii, 483 p. : , Includes index. 25 cm.. 9780749461935 | 0749461934 | 9780749461942 | 0749461942
]]>By Kapferer, Jean-Noël.. London ; | Philadelphia : Kogan Page, 2009 . x, 323 p. : 24 cm.. 9780749454777 | 0749454776
]]>By Hammond, James,. London ; | Philadelphia : Kogan Page Limited, 2008 . xii, 255 p. : , At head of title: The Sunday times. 24 cm.. 9780749450731 | 0749450738
]]>By Williams, Alison.. London ; | Philadelphia : Kogan Page, 2008 . xxv, 241 p. : 24 cm.. 9780749450250 (trade) | 0749450258 (trade)
]]>By Westwood, John,. London ; | Philadelphia : Kogan Page, 2006 . vi, 129 p. : , "The Sunday Times.". 22 cm.. 9780749445546 (pbk.) | 0749445548 (pbk.)
]]>By Bosshart, David.. London ; | Philadelphia : Kogan Page, 2006 . vii, 197 p. : , Includes index. 23 cm.. 0749445343
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