UOWD Library Search for 'Provider:Oxford University Press, and su-to:Marketing and au:Ford, John B.,'

Strategic marketing : , creating competitive advantage /

By West, Douglas C.. Oxford ; | New York : Oxford University Press, 2010 . xxvi, 585 p. : 25 cm.. 9780199556601 (pbk.) | 0199556601 (pbk.)

By West, Douglas C.. Oxford ; | New York : Oxford University Press, 2006 . xxv, 517 p. : 25 cm.. 9780199273980 (pbk.) | 0199273987 (pbk.)