UOWD Library Search for 'Provider:Oxford University Press, and su-to:Marketing and su-to:Advertising'

Strategic advertising management

By Percy, Larry. Oxford (GB) : Oxford University Press, 2016 . xxiv, 429 p. : 25 cm.. 9780198703655

By Ferrier, Adam.. . xviii, 213 p. : 23 cm.. 9780195593921

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.. 9780199532575 | 0199532575

By Percy, Larry.. Oxford ; | New York, N.Y. : Oxford University Press, 2005 . xviii, 335 p., 10 p. of col. plates : 25 cm.. 0199274894

By O'Shaughnessy, John.. Oxford ; | New York : Oxford University Press, 2003 . vi, 274 p.: 24 cm.. 0195150562 (alk. paper)

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2001 . xxi, 288 p., 12 p. of plates : 25 cm.. 0198782322