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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): Main Collection 659.1 PE ST.

Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott

by Percy, Larry | Elliott, Richard H.

Edition: 5th ed.Material type: book Book Publisher: Oxford (GB) : Oxford University Press, 2016Online access: eBook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 659.1 PE ST.

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