| 000 | 00793cam a2200265u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 040527s2001 ||||||||||||||||||||eng|u | ||
| 020 | _a007470835X | ||
| 100 | 1 | _aQuester, Pascale Genevieve. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial perspective / _cPascale G. Quester ... [et. al.]. |
| 250 | _a3rd Australasian ed. | ||
| 260 |
_aSydney : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axvi, 743 p. : _bcol. ill ; _c28 cm. |
||
| 500 | _aIncludes index and bibliographical references. | ||
| 526 | _aMARK101 | ||
| 650 | 1 | 4 |
_aMarketing _zNew Zealand. |
| 650 | 1 | 4 |
_aMarketing _zAustralia. |
| 700 | _aMcGuiggan, Robyn L. | ||
| 700 | _aMcCarthy, E. Jerome. | ||
| 700 | _aPerrealt, William D., Jr. | ||
| 005 | 20170126094521.0 | ||
| 001 | 27951 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c10194 _d10194 |
||