000 00776cam a22002178a 4500
999 _c1039
_d1039
001 18528
010 _a 2003009863
020 _a1590591046 (hardcover : alk. paper)
040 _aDLC
082 0 0 _a338.4/7004
100 1 _aChapman, Merrill R.,
_d1953-
_99152
245 1 0 _aIn search of stupidity :
_bover 20 years of high-tech marketing disasters /
_cMerrill R. Chapman.
260 _aBerkeley, CA :
_bApress,
_cc2003.
300 _ap. cm.
526 _aTBS904 MARK922
650 0 _aComputer software industry
_xManagement
_vCase studies.
_99153
650 0 _aComputer industry
_xManagement
_vCase studies.
_99154
650 0 _aBusiness failures
_vCase studies.
_99155
856 _uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz
_zLocation Map
942 _cREGULAR
_2ddc