| 000 | 00812cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 030528s2003 maua b 001 0 eng | ||
| 010 | _a 2003054564 | ||
| 020 | _a1402075146 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.E224 2003 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 |
_aEast, Robert, _d1940- |
|
| 245 | 1 | 4 |
_aThe effect of advertising and display : _bassessing the evidence / _cRobert East. |
| 260 |
_aBoston : _bKluwer Academic Publishers, _cc2003. |
||
| 300 |
_axiv, 117 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 100-108) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 005 | 20170126093124.0 | ||
| 001 | 18539 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1050 _d1050 |
||