000 01278cam a2200301u 4500
007 ta
008 020302s2004 ||||||||||||||||||||eng|u
020 _a0074713493
_cAUD$91.36
028 _bCo-op Bookshop
100 1 _aNeal, Cathy M.
245 1 0 _aConsumer behaviour :
_bimplications for marketing strategy
_cCathy Neal, Pascale Quester, Del Hawkins
250 _a4th ed.
260 _aNorth Ryde :
_bMcGraw-Hill,
_c2004.
300 _axxxiii, 668 p. : ;
_c26 cm. :
_bill. ;.
500 _aIncludes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
526 _aMARK217 MARK936
650 4 _aConsumer behavior
_zAustralia
650 4 _aMarket surveys
_zAustralia
650 4 _aConsumer behavior
_zAustralia
_vCase studies
650 4 _aConsumer behavior
_zNew Zealand
650 4 _aMarket surveys
_zNew Zealand
700 _aQuester, Pascale Genevieve
700 _aHawkins, Del I.
005 20170126094602.0
001 28419
003 UOWD
942 _cREGULAR
999 _c10648
_d10648