000 | 01278cam a2200301u 4500 | ||
---|---|---|---|
007 | ta | ||
008 | 020302s2004 ||||||||||||||||||||eng|u | ||
020 |
_a0074713493 _cAUD$91.36 |
||
028 | _bCo-op Bookshop | ||
100 | 1 | _aNeal, Cathy M. | |
245 | 1 | 0 |
_aConsumer behaviour : _bimplications for marketing strategy _cCathy Neal, Pascale Quester, Del Hawkins |
250 | _a4th ed. | ||
260 |
_aNorth Ryde : _bMcGraw-Hill, _c2004. |
||
300 |
_axxxiii, 668 p. : ; _c26 cm. : _bill. ;. |
||
500 | _aIncludes index. Includes bibliographical references and index. Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA. | ||
526 | _aMARK217 MARK936 | ||
650 | 4 |
_aConsumer behavior _zAustralia |
|
650 | 4 |
_aMarket surveys _zAustralia |
|
650 | 4 |
_aConsumer behavior _zAustralia _vCase studies |
|
650 | 4 |
_aConsumer behavior _zNew Zealand |
|
650 | 4 |
_aMarket surveys _zNew Zealand |
|
700 | _aQuester, Pascale Genevieve | ||
700 | _aHawkins, Del I. | ||
005 | 20170126094602.0 | ||
001 | 28419 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c10648 _d10648 |