| 000 | 00903pam a22003134a 4500 | ||
|---|---|---|---|
| 008 | 030327s2004 njua b 001 0 eng | ||
| 010 | _a 2003048729 | ||
| 020 | _a0131831771 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.U735 2004 |
| 082 | 0 | 0 |
_a658.8/4 _221 |
| 100 | 1 | _aUrban, Glen L. | |
| 245 | 1 | 0 |
_aDigital marketing strategy : _btext and cases / _cGlen L. Urban. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
||
| 300 |
_axvii, 195 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK301 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aElectronic commerce _xManagement. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aStrategic planning. | |
| 526 | 0 | _aMARK901 | |
| 005 | 20170126093125.0 | ||
| 001 | 18554 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1065 _d1065 |
||