000			01443cam a2200313 a 4500
008			020427s2003 enka b 001 0 eng
010			_a 2002070905
020			_a0195150562 (alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.32 _b.O743 2003
082	0	0	_a658.8/342 _221
100	1		_aO'Shaughnessy, John.
245	1	4	_aThe marketing power of emotion / _cJohn O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
260			_aOxford ; _aNew York : _bOxford University Press, _cc2003.
300			_avi, 274 p.: _bill ; _c24 cm.
504			_aIncludes bibliographical references (p. [247]-260) and index.
505	8		_aMachine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261.
650		0	_aConsumer behavior.
650		0	_aConsumers _xPsychology.
650		0	_aMarketing _xPsychological aspects.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aDecision making _xPsychological aspects.
650		0	_aEmotions _xEconomic aspects.
700	1		_aO'Shaughnessy, Nicholas J., _d1954-
005			20170126093125.0
001			18555
003			UOWD
942			_cREGULAR
999			_c1066 _d1066