| 000 | 00772cam a2200205u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 051025s2005 ||||||||||||||||||||eng|u | ||
| 020 |
_a0072864702 _c$30.31 |
||
| 100 | 1 | _aPerreault, William D. Jr. | |
| 245 | 1 | 0 |
_aApplications in basic marketing : _bclippings from the popular business press / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_avii, 214 p. : _bill ; _c26 cm. |
||
| 500 | _aCompanion volume to the authors' Basic marketing, and, Essentials of Marketing. "15th annual edition"--p. v. Includes bibliographical references. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | _aMcCarthy, Edmund Jerome. | ||
| 005 | 20170126094606.0 | ||
| 001 | 28474 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c10702 _d10702 |
||