| 000 | 00719cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 051214s2005 ||||||||||||||||||||eng|u | ||
| 020 |
_a1741032695 _c92.95 |
||
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aMarketing communications : _btheory and applications / _cJohn R. Rossiter and Steven Bellman. |
| 260 |
_aFrenchs Forest, N.S.W. : _bPrentice Hall, _c2005. |
||
| 300 |
_axviii, 500 p. : _bill ; _c25 cm. |
||
| 500 | _aIncludes index. Includes bibliographical references. | ||
| 526 | _aMARK333 MARK940 | ||
| 650 | 1 | 4 | _aCommunication in marketing. |
| 650 | 1 | 4 | _aPositioning (Advertising) |
| 700 | 1 | 0 | _aBellman, Steven. |
| 005 | 20170126094615.0 | ||
| 001 | 28567 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c10792 _d10792 |
||