000			01617cam a2200205u 4500
999			_c10793 _d10793
001			28568
020			_a0470805021
082			_a0
100	1		_aAaker, David A. _936879
245	1	0	_aMarketing research / _cDavid A. Aaker ... [et al.].
250			_aPacific Rim ed.
260			_aMilton, Qld. : _bJohn Wiley & Sons Australia, _c2005.
300			_axviii, 686 p. : _bill., graphs, tables ; _c25 cm.
500			_aIncludes bibliographical references and index.
505			_a1. The nature and scope of marketing research -- 2. Defining the research problem -- 3. Introduction to research design -- 4. Secondary and standardised sources of marketing data -- 5. Depth interviews and focus groups -- 6. Additional qualitative techniques -- 7. Planning the survey -- 8. Measurement -- 9. Questionnaire design and administration -- 10. Experimentation -- 11. Sampling fundamentals -- 12. Sample size -- 13. Fundamentals of data analysis -- 14. Hypothesis testing : basic concepts and tests of associations -- 15. Hypothesis testing : means and proportions -- 16. Correlation analysis and regression analysis -- 17. Discriminant analysis and canonical analysis -- 18. Factor analysis and cluster analysis -- 19. Multidimensional scaling and conjoint analysis -- 20. Presenting research results -- Case studies: 1. New product research -- 2. Consumer fashion brands -- 3. Supply chain management -- 4. Marketing research in tourism -- Project workbook -- Appendices -- Glossary.
526			_aMARK202 MARK205
650	1	4	_aMarketing research _vTextbooks. _936880
700	1	0	_aDay, George S. _936881
942			_cREGULAR _2ddc