000 00904cam a2200217u 4500
007 ta
008 060206s2006 ||||||||||||||||||||eng|u
020 _a184413850X
100 1 _aAnderson,Chris.
245 1 4 _aThe long tail :
_bhow endless choice is creating unlimited demand /
_cChris Anderson.
260 _bRandom House Business,
_aLondon,
_c2006.
300 _axii, 224 p. ;
_c24 cm.
520 _aRefers to the hundreds of thousands of products that are not number one bestsellers like all those products that form a line that tails off down any company's sales graph. But in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space.
650 1 4 _aCommercial producers.
650 1 4 _aElectronic commerce.
650 4 _aMarketing.
005 20170126094622.0
001 28652
003 UOWD
942 _cREGULAR
999 _c10874
_d10874