| 000 | 00698cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 060430s2007 ||||||||||||||||||||eng|u | ||
| 020 | _a9780071259835 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axvii, 813 p. : _bill. (some col ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 |
_aMarketing _xManagement. |
| 650 | 1 | 4 |
_aMarketing _xManagement _vCase studies. |
| 700 | 1 | 0 | _aDonnelly, James H. |
| 005 | 20170126094642.0 | ||
| 001 | 28890 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c11101 _d11101 |
||