| 000 | 00933cam a2200277u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 060430n xx 000 0 und u | ||
| 020 |
_a0071106685 _cdonation |
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| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, David L. Mothersbaugh. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bIrwin McGraw-Hill, _c2007. |
||
| 300 |
_axxiv, 776 p. : _bill.(some col.), + CD-ROM ; _c26 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 500 | _aIncludes bibliographical references and indexes. + CD-ROM. | ||
| 650 | 4 |
_aConsumer behavior _zUnited States. |
|
| 650 | 4 |
_aMarket surveys _zUnited States. |
|
| 650 | 4 |
_aConsumer behavior _zUnited States _vCase studies. |
|
| 700 | 1 | 0 | _aBest, Roger J. |
| 700 | _aMothersbaugh, David L. | ||
| 035 | _a13844 | ||
| 005 | 20170126094642.0 | ||
| 001 | 28891 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c11102 _d11102 |
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