000			02577cam a2200265u 4500
007			ta
008			060514s1995 ||||||||||||||||||||eng|u
020			_a0786303581 _c150 dhs.
100	1		_aAlreck, Pamela L.
245	1	4	_aThe survey research handbook : _bguidelines and strategies for conducting a survey _cPamela L. Alreck, Robert B. Settle
250			_a2nd ed.
260			_aChicago : _bIrwin, _c1995
300			_axxvi, 470 p. : _bill ; _c24 cm.
440		4	_aThe Irwin series in marketing
500			_aIncludes index.
505	0		_aPt. I. Planning and Designing the Survey. Ch. 1. Initiating a Survey. Ch. 2. Planning the Project. Ch. 3. Designing the Sample -- Pt. II. Developing Survey Instruments. Ch. 4. Composing Questions. Ch. 5. Creating Item Scales. Ch. 6. Building Questionnaires -- Pt. III. Collecting and Processing Data. Ch. 7. Mail Data Collection. Ch. 8. Gathering Interview Data. Ch. 9. Processing the Data -- Pt. IV. Interpreting and Reporting Results. Ch. 10. Analyzing the Results. Ch. 11. Interpreting Statistics. Ch. 12. Reporting the Information -- Appendix A Conducting Focus Groups -- Appendix B Statistical Tables -- Appendix C Report Presentations.
520			_aInformation is a vitally important asset for today's organizations - often even more important than financial, technical, or human resources. Survey research is a powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The Survey Research Handbook combines all the various techniques, principles, skills, and activities required to conduct an effective survey project. From planning the project and composing the questionnaire to preparing the data for coding and analyzing the results, this comprehensive resource walks you step-by-step through the entire research process - without technical buzzwords or statistical jargon! The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish, including directions for organizing highly informative focus groups to initiate the survey; instructions for conducting every task and phase of the survey process; guidelines for creating vivid, dynamic report presentations; and over 300 special exhibits to help you refer quickly and easily to the information you'll need to conduct a survey
650		4	_aSocial surveys _vHandbooks, manuals, etc.
650		4	_aResearch _xMethodology
700			_aSettle, Robert B.
005			20170126094644.0
001			28921
003			UOWD
942			_cREGULAR
999			_c11131 _d11131