000			01346cam a2200217u 4500
007			ta
008			060613s2005 ||||||||||||||||||||eng|u
020			_a0750659955 _c154.00 AED
100	1		_aDrummond, Graeme.
245	1	0	_aIntroduction to marketing concepts / _cGraeme Drummond, John Ensor.
260	0		_aOxford : _bElsevier, _c2005.
300			_axiii, 283 p. : _bill ; _c25 cm.
500			_aIncludes bibliographical references and index.
650		4	_aMarketing.
700	1	0	_aEnsor, John.
520			_aA user-friendly way to ensure the information is accessible, Introduction to Marketing Conceptsis ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
005			20170126094652.0
001			28986
003			UOWD
942			_cREGULAR
999			_c11189 _d11189