| 000 | 00793cam a2200217u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 070108s2004 ||||||||||||||||||||eng|u | ||
| 020 | _a0131968661 | ||
| 100 | 1 | _aWood, Marian Burk. | |
| 245 | 1 | 0 |
_aMarketing planning : _bprinciples into practice / _cMarian Burk Wood. |
| 260 | 0 |
_aHarlow : _bPrentice Hall, _c2004. |
|
| 300 |
_axxii, 379 p. : _bill. ; + CD-Rom ; _c25 cm. |
||
| 500 | _a1 CD-ROM. Formerly CIP. Uk. Includes bibliographical references and index. | ||
| 520 | _a"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.". | ||
| 526 | _aMARK344 | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 005 | 20170126094725.0 | ||
| 001 | 29325 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c11510 _d11510 |
||