| 000 | 00732cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | 030613s2004 cau b 001 0 eng | ||
| 010 | _a 2003013582 | ||
| 020 | _a0761927999 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.J7172 2004 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 100 | 1 | _aJones, John Philip. | |
| 245 | 1 | 0 |
_aFables, fashions, and facts about advertising : _ba study of 28 enduring myths / _cJohn Philip Jones. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2004. |
||
| 300 |
_axvii, 310 p ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 245-251) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 005 | 20170126093133.0 | ||
| 001 | 18665 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1174 _d1174 |
||