| 000 | 00863cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 080224s2007 ||||||||||||||||||||eng|u | ||
| 100 | 1 | _aSikdar, Arijit. | |
| 245 | 1 | 0 |
_aRole played by distribution and communication strategies in the marketing of innovations / _cArijit Sikdar, Prakash Vel. |
| 260 |
_aDubai : _bUOWD Research Committee, _c2007. |
||
| 300 |
_a10 p. : _bill ; _c30 cm. |
||
| 440 | 0 |
_aWorking paper series : Management, Marketing, Business _vWP63/2007 |
|
| 500 | _aIncludes bibliographical references. | ||
| 650 | 1 | 4 | _aInnovation. |
| 650 | 1 | 4 | _aMarket access capability. |
| 650 | 4 | _aConsumer mind space. | |
| 650 | 4 |
_aTechnological innovations _xManagement. |
|
| 650 | 4 | _aIntellectual contribution of UOWD academics. | |
| 700 | _aVel, Prakash. | ||
| 005 | 20170126094837.0 | ||
| 001 | 30134 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c12270 _d12270 |
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