000 02177cam a2200229u 4500
007 ta
008 080810s2007 ||||||||||||||||||||eng|u
020 _a9780333992975
100 1 _aCashian, Paul.
245 1 0 _aEconomics, strategy and the firm /
_cPaul Cashian.
260 0 _aBasingstoke ; New York :
_bPalgrave Macmillan,
_c2007.
300 _axi, 341 p. :
_bill ;
_c25 cm.
500 _aIncludes bibliographical references (p. [336]-338) and index.
505 _a1. Introduction -- 2. The economists' firm -- 3. Extensions of the economists' model of the firm -- 4. Costs, revenues and profit -- 5. Transaction costs -- 6. Management costs -- 7. Resource-based theory of the firm -- 8. Game theory and the behaviour of firms -- 9. Firms and competitive behaviour -- 10. Firms and co-operative behaviour -- 11. Environmental analysis: the economists' perspective -- 12. Environmental analysis: the strategists' perspective -- 13. Competition policy -- 14. Competition policy in action.
520 _a"What is a firm? Why do some firms succeed while other firms fail? How do firms behave in competitive markets? Why do governments regulate firm behaviour, and how do they do it?" "Paul Cashian's Economics, Strategy and the Firm brings together microeconomic theory, transaction cost economics and business strategy to address these and related questions. After developing an integrated theoretical framework that explains why real-world firms manage not just to generate but also sustain profits over time, Cashian then turns to the wide environment in which a firm operates and introduces students to a range of models drawn from economics and business strategy, highlighting their key similarities and differences. Finally, Cashian examines competition policy and shows how it rests on the theory and concepts explained in the book. The book is filled with discussions of real firms in real-world settings so students can see the importance and immediate application of the concepts and models they learn."--BOOK JACKET.
650 4 _aStrategic planning.
650 4 _aBusiness planning.
005 20170126094916.0
001 30612
003 UOWD
942 _cREGULAR
999 _c12724
_d12724