| 000 | 00786cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 080814s2008 ||||||||||||||||||||eng|u | ||
| 020 | _a9780757548871 | ||
| 100 | 1 | _aWilson, Laurie J. | |
| 245 | 1 | 0 |
_aStrategic communications planning : _bfor effective public relations and marketing / _cLaurie J. Wilson, Joseph D. Ogden. |
| 250 | _a5th ed. | ||
| 260 |
_aDubuque, Iowa : _bKendall/Hunt, _cc2008. |
||
| 300 |
_axvii, 266 p. : _bill ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 | _aCommunication in organizations. |
| 650 | 1 | 4 | _aCommunication in management. |
| 650 | 4 | _aPublic relations. | |
| 650 | 4 | _aMarketing. | |
| 700 | 1 | 0 | _aOgden, Joseph D. |
| 005 | 20170126094917.0 | ||
| 001 | 30635 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c12745 _d12745 |
||