000 00978cam a2200289u 4500
007 ta
008 080817s2007 ||||||||||||||||||||eng|u
020 _a9780733986789
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing :
_ban Asia-Pacific and Australian perspective /
_cChristopher Lovelock, Paul Patterson, Rhett Walker.
250 _a4th ed.
260 _aFrenchs Forest, N.S.W. :
_bPrentice Hall,
_c2007.
300 _bill., ports ;
_c25 cm.
_axiii, 608 p. :.
500 _aIncludes index.
526 _aMARK938
650 1 4 _aService industries
_zAustralia
_xMarketing.
650 4 _aService industries
_zNew Zealand
_xMarketing.
650 4 _aService industries
_zPacific Area
_xMarketing.
650 4 _aCustomer services
_zAustralia
_xMarketing.
650 4 _aCustomer services
_zNew Zealand
_xMarketing.
700 _aPatterson, Paul.
700 _aWalker, Rhett H.
005 20170126094918.0
001 30644
003 UOWD
942 _cREGULAR
999 _c12754
_d12754