| 000 | 00695cam a2200241u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 080827s2008 ||||||||||||||||||||eng|u | ||
| 020 | _a9780071263917 | ||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr, John W. Mullins. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2008. |
||
| 300 |
_bill ; _c25 cm. _axx, 346 p. :. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK935 | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aStrategic planning. | |
| 700 | _aMullins, John W. | ||
| 005 | 20170126094923.0 | ||
| 001 | 30719 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c12824 _d12824 |
||