000 | 00786cam a2200241u 4500 | ||
---|---|---|---|
007 | ta | ||
008 | 090201s2009 ||||||||||||||||||||eng|u | ||
020 | _a9780132079495 | ||
100 | 1 | _aSchindehutte, Minet. | |
245 | 1 | 0 |
_aRethinking marketing : _bthe entrepreneurial imperative / _cMinet Schindehutte, Michael H. Morris, Leyland F. Pitt. |
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
300 |
_axxxii, 352 p. : _bill ; _c24 cm. |
||
440 | 4 | _aThe Prentice Halal entrepreneurship series | |
500 | _aIncludes bibliographical references and index. | ||
650 | 1 | 4 | _aMarketing. |
650 | 1 | 4 |
_aMarketing _xManagement. |
700 | 1 | 0 | _aMorris, Michael H. |
700 | 1 | 0 | _aPitt, Leyland F. |
005 | 20170126094952.0 | ||
001 | 31035 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c13135 _d13135 |