| 000 | 01078cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 090204s2008 ||||||||||||||||||||eng|u | ||
| 020 | _a9780071263368 | ||
| 100 | 1 |
_aCrawford, C. Merle, _d1924- |
|
| 245 | 1 | 0 |
_aNew products management / _cCharles Merle Crawford, Anthony Di Benedetto. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2008. |
||
| 300 |
_bill. ; _axviii, 558 p. : ; _c24 cm. |
||
| 500 | _aPrevious ed.: 2006. Includes bibliographical references and index. | ||
| 520 | _a"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET. | ||
| 650 | 1 | 4 |
_aNew products _xManagement. |
| 700 | 1 | 0 | _aDi Benedetto, C. Anthony. |
| 005 | 20170126094953.0 | ||
| 001 | 31050 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c13147 _d13147 |
||