| 000 | 00928cam a2200253u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 090317s2008 ||||||||||||||||||||eng|u | ||
| 020 | _a9780074716182 | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin ... [et al.]. |
| 260 |
_aNorth Ryde, N.S.W. : _bMcGraw Hill Education, _cc2008. |
||
| 300 |
_axxviii, 404 p. , [8] p. of perforated cards : _bcol. ill ; _c26 cm. |
||
| 500 | _aIt examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell. | ||
| 650 | 4 | _aMarketing. | |
| 700 | _aMcDonnell, John. | ||
| 700 | _aMeyrick, Julin D. | ||
| 700 | _aRod, Michel. | ||
| 700 | _aGarrett, Tony. | ||
| 700 | _aRugimbana, Robert. | ||
| 005 | 20170126095010.0 | ||
| 001 | 31308 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c13340 _d13340 |
||