| 000 | 00733cam a2200229u 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 090317s2008 ||||||||||||||||||||eng|u | ||
| 020 | _a9780073324043 | ||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axxxvii, 790 p. : _bcol. ill. ; + CD-ROM ; _c29 cm. |
||
| 500 | _aCD-ROM. Includes bibliographical references and index. | ||
| 650 | 4 | _aMarketing. | |
| 700 | 1 | 0 | _aCannon, Joseph P. |
| 700 | 1 | 0 | _aMcCarthy, E. Jerome. |
| 005 | 20170126095011.0 | ||
| 001 | 31314 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c13346 _d13346 |
||