000			01485cam a2200217u 4500
999			_c13643 _d13643
001			31627
020			_a9781426639074
082			_a0
100	1		_aJain, Subhash C., _d1942- _99157
245	1	0	_aMarketing planning and strategy / _cSubhash C. Jain, George T. Haley.
250			_a8th ed.
260	0		_aMason, Ohio : _bCengage Learning, _cc2009.
300			_axvii, 643 p. : _bill., maps ; _c29 cm.
500			_aPrevious ed.: Subhash C. Jain. 2004. Includes bibliographical references and indexes.
505			_aPt. I. Introduction. 1. Marketing and the concept of planning and strategy -- 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal -- 4. Understanding competition -- 5. Focusing on the customer -- 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses -- 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection -- 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure -- 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies -- 14. Product strategies -- 15. Pricing strategies -- 16. Distribution strategies -- 17. Promotion strategies -- 18. Global market strategies.
526			_aMARK935 MARK922 TBS904 MARK344,TBS982, MARK904
650		4	_aMarketing _xManagement. _92
650		4	_aMarketing _xPlanning. _99160
700			_aHaley, George T. _99161
942			_cREGULAR _2ddc