000			01196cam a2200265u 4500
007			ta
008			090813s2010 ||||||||||||||||||||eng|u
020			_a9780324788617
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research / _cWilliam G. Zikmund, Barry J. Babin.
250			_a10th ed.
260			_aLondon : _bCengage Learning, _cc2010.
300			_axxii, 714 p. : _bcol. ill ; _c28 cm.
500			_aIncludes bibliographical references and index.
505			_aTable of contentPart 1 ntroduction 1Part 2 Beginning stages of the research process 104Part 3 Research designs for collecting primary data 187Part 4 Measurement Concepts 319Part 5 Sampling and Fieldwork 410Part 6 Data analysis and presentation 489Part 7 Comprehensive cases with computerized databases 663.
520			_aAn undergraduate textbook presenting a contemporary perspective on theory and practice. Emphasizes an applied approach with practical applications.
650		4	_aMarketing research.
650		4	_aMarketing research _xComputer network resources.
700			_aBabin, Barry J.
526	0		_aMARK202
005			20170126095105.0
001			31960
003			UOWD
942			_cREGULAR
999			_c13963 _d13963